Sunday, May 01, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
You Can No Longer Use Google In Cortana searches
HP Releases New Chromebook for Home and Office
AMD and Nantong Fujitsu Microelectronics Close on Semiconductor Assembly and Test Joint Venture
Google's Pichai Sees the End of Computers
Amazon Reports Strong Quarter
Sony Reports Loss But PlayStation Keeps Performing Well
Japan Display Showcase The Latest In Display Technologies In SID DISPLAY WEEK 2016
Strong Galaxy S7 Sales Keep Samsung's Profit High
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 20, 2008
Google Updates Display URL policy


Google today gave an advance notice of an update to its display URL policy, which will take effect on April 1st.

In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, Google has made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st.

In line with the company's existing policy, Google will continue to require that your ad's display URL match its destination URL (the URL of the landing page).

For example, if a destination URL is www.google.com, a display URL must also be www.google.com. The following would not be acceptable display URLs for an ad for www.google.com:

www.google.co.uk - because this URL leads to a different site

www.gogle.com - even though this URL simply redirects to www.google.com it is still not acceptable

www.gooogle.com - because this URL leads to a page showing content identical to www.google.com

What about tracking URLs?

Many advertisers utilize tracking URLs within the destination field of their ads. Therefore, if the URL of a landing page matches that of a display URL, ads will be approved.

For example:

Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.google.com would be acceptable Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.trackingurl.com would not be acceptable

Are sub-domains still acceptable?

Yes, the use of sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page.

For example, display URLs such as the following:

sub.google.com
google.com/extratext
www.google.com/extratext

would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:

http://sub.google.com/miscellaneous

In light of this update to display URL policy, Google encourages users to make any necessary changes to their ads in advance of the April 1st date to ensure that they'll run without disruption by future disapprovals related to this policy.


Previous
Next
Forrester: Digital Music To Surpass CD Sales By 2012        All News        Sun Microsystems, TSMC in Chip Making Deal
Microsoft Announces New Windows XP SP3 build     General Computing News      Sun Microsystems, TSMC in Chip Making Deal

Get RSS feed Easy Print E-Mail this Message

Related News
Google's Pichai Sees the End of Computers
AT&T To Take On Google Fiber With Super-Fast Broadband Services
Microsoft, Google Drop Complaints Against Each Other
Ad Business Keeps Fuelling Google's Alphabet Profit
Europe Sends Statement of Objections to Google on Android And Applications
Google Is Facing Charges Over Android
Supreme Court Lets Fair Use Ruling Stand in Google Books Litigation
Google Wants To Get Your Home Phone On Google Fiber
French Data Wathdog Fines Google Over 'Right to be Forgotten'
Russian Court Says Google Violated Antimonopoly Legislation
Google's AlphaGo AI Machine Defeated in Fourth Game
Google's AlphaGo Wins S. Korean Go Player Again

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .