Tuesday, October 21, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Galaxy KNOX Devices Approved for U.S. Government Classified Use
iPhone 6 Demand Help ARM's Growth
SK Hynix Develops High Density 16GB NVDIMM
Samsung Mass Produces 8-Gigabit DDR4 Based on 20 Nanometer Process Technology
Strong iPhone, Mac And App Store Sales Drive Apple's Record September Quarter Revenue And Earnings
Apple iOS 8.1 Available For Download
E FUN To Relase $179 Windows tablet
Microsoft And Dell Puts Azure In A Box
Active Discussions
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 20, 2008
Google Updates Display URL policy


Google today gave an advance notice of an update to its display URL policy, which will take effect on April 1st.

In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, Google has made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st.

In line with the company's existing policy, Google will continue to require that your ad's display URL match its destination URL (the URL of the landing page).

For example, if a destination URL is www.google.com, a display URL must also be www.google.com. The following would not be acceptable display URLs for an ad for www.google.com:

www.google.co.uk - because this URL leads to a different site

www.gogle.com - even though this URL simply redirects to www.google.com it is still not acceptable

www.gooogle.com - because this URL leads to a page showing content identical to www.google.com

What about tracking URLs?

Many advertisers utilize tracking URLs within the destination field of their ads. Therefore, if the URL of a landing page matches that of a display URL, ads will be approved.

For example:

Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.google.com would be acceptable Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.trackingurl.com would not be acceptable

Are sub-domains still acceptable?

Yes, the use of sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page.

For example, display URLs such as the following:

sub.google.com
google.com/extratext
www.google.com/extratext

would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:

http://sub.google.com/miscellaneous

In light of this update to display URL policy, Google encourages users to make any necessary changes to their ads in advance of the April 1st date to ensure that they'll run without disruption by future disapprovals related to this policy.


Previous
Next
Forrester: Digital Music To Surpass CD Sales By 2012        All News        Sun Microsystems, TSMC in Chip Making Deal
Microsoft Announces New Windows XP SP3 build     General Computing News      Sun Microsystems, TSMC in Chip Making Deal

Get RSS feed Easy Print E-Mail this Message

Related News
Google Reports Strong Quarter Despite CPC Decline
Google Announces New Android Lollipop, Nexus 6 Smartphone, Nexus 9 Tablet And Nexus Player Streamer
Google Reveals Flaw in SSL Protocol
Google Expands Shopping Service
Google To Launch Nexus phone, Android L This Month
Apple and Google Each worth more than USD $100
Google Could Be Making Modular Monitors
Google to Release New Mobile Chat App: report
Google Triples Bug Bounty Reward
Google Offers Unlimited Cloud Storage To Students
Google To Unveil New Music Services
EC Gives Google Privacy Guidelines

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .