Friday, April 27, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Amazon Reports Huge Profits
Intel Reports Record First-quarter Revenue on Demand for Data Center Chips, 10nm Chips Coming in 2019
Azure and Office Power Microsoft's Third Quarter Results
AMD Zen CPU Architect Jim Keller Joins Intel
Under-display Fingerprint Sensor for Smartphones is the New Trend
EU to Regulate Tech Giants' Online Business Practices, Move to Tackle Online Disinformation
Chinese Smartphone Shipments Decline by 21 Percent in Q1 2018
Strong Switch Sales Boost Nintendo's Profit
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 20, 2008
Google Updates Display URL policy


Google today gave an advance notice of an update to its display URL policy, which will take effect on April 1st.

In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, Google has made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st.

In line with the company's existing policy, Google will continue to require that your ad's display URL match its destination URL (the URL of the landing page).

For example, if a destination URL is www.google.com, a display URL must also be www.google.com. The following would not be acceptable display URLs for an ad for www.google.com:

www.google.co.uk - because this URL leads to a different site

www.gogle.com - even though this URL simply redirects to www.google.com it is still not acceptable

www.gooogle.com - because this URL leads to a page showing content identical to www.google.com

What about tracking URLs?

Many advertisers utilize tracking URLs within the destination field of their ads. Therefore, if the URL of a landing page matches that of a display URL, ads will be approved.

For example:

Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.google.com would be acceptable Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123
--> Landing page URL: www.trackingurl.com would not be acceptable

Are sub-domains still acceptable?

Yes, the use of sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page.

For example, display URLs such as the following:

sub.google.com
google.com/extratext
www.google.com/extratext

would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:

http://sub.google.com/miscellaneous

In light of this update to display URL policy, Google encourages users to make any necessary changes to their ads in advance of the April 1st date to ensure that they'll run without disruption by future disapprovals related to this policy.


Previous
Next
Forrester: Digital Music To Surpass CD Sales By 2012        All News        Sun Microsystems, TSMC in Chip Making Deal
Microsoft Announces New Windows XP SP3 build     General Computing News      Sun Microsystems, TSMC in Chip Making Deal

Get RSS feed Easy Print E-Mail this Message

Related News
Updated GMail Brings Security and Intelligent Features
Google Parent Alphabet Reports Strong Ad Sales and Costs
Google Chat Launches to compete with Apple's iMessage
LG SmartThinQ Home Appliances Get Amazon Alexa Connectivity
Google's Funding Choices For Publishers Expand in More Countries
Google Says Publishers are Responsible for Getting Users' Consent to Comply With New EU Privacy Law
Google to Develop Its Own Blockchain-Related Technology
Google Focuses on News Publishers With New Initiative
Google Introduces Google Play Instant
Google to Make Money From Each Product Purchase
Google to Ban Ads on Cryptocurrencies
Google Assistant Coming to iPad

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .