Friday, July 21, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Intel Introduces Movidius Neural Compute Stick
TSMC InFO packaging Enters Second Generation
Samsung Display to Provide OLED panels to Xiaomi
Qualcomm Profit Forecast Disappoints Amid Apple Legal Battles
Google Embrace News Feed on Mobile With Personalized 'Feed'
iPhone Manufacturers Accuse Qualcomm of Antitrust Violations
Toshiba Resumed Blocking Western Digital Access to JV Database
Samsung kicks off English-language Bixby Voice Service
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 06, 2008
Microsoft Showcases Web Advertising Prototypes


Microsoft's online advertising researchers will spend this year teaching computers to be smart about sticking ads into video clips, and to be even smarter about targeting ads to specific Web surfers.

Microsoft unveiled a series of next-generation digital advertising technologies at its fourth annual Demo Fest, an event that showcases some of the technologies in development by Microsoft adCenter Labs. The technologies highlighted at this event included the latest advances and algorithms in content analysis and computer vision for video and images, speech recognition for contextual video ads, and advanced marketing intelligence that enable better targeting capabilities for advertisers.

The demonstrations come just days after Microsoft's $44.6 billion bid for Yahoo, which, if successful, will boost the software maker's Web traffic and online ad revenue.

A few of Microsoft's projects were aimed at helping advertisers get better at reaching their ideal customers online, particularly using search keywords.

The company showed a dashboard advertisers could use to forecast the success of certain keyword advertising campaigns and a system it says will make it easier for advertisers think about key ideas, rather than hundreds of individual keywords.

Microsoft said that spending on search keyword ads will be dwarfed by what marketers spend on other types of online advertising, such as placement based on "audience intelligence" - figuring out what kind of person the Web user is based on their surfing and searching habits - and display ads including video.

Microsoft is also hard at work on new ways for companies to advertise their brands to Web surfers watching video clips.

One crunched a clip, looking for the most appropriate stretch of time and spot on the screen for an advertiser's "bug," or logo. For example, if a car company wanted to show its logo for 10 seconds in the bottom-right-hand corner of the screen, the computer program would find the 10 seconds in which the logo interferes least with the action in the video.

Another used speech recognition to make a transcript of a video, then served up ads - in the demonstration, they were text links - alongside the video. For example, if the topic of the video was gardening, ads related to gardening or lawn improvement could be served in an adjacent text-based ad as the video played. For advertisers, this provides access to consumers while at the point of consideration.

The third program scanned a video for surfaces where ads or product images could be inserted later. The demo showed how the same frames could display a Coke ad one moment and a Pepsi ad the next, without having to reshoot the video.

Other experiments included an interactive shopping kiosk that used elements of Microsoft Surface, a next-generation touch screen, to show ads and coupons, and a computer program that helped marketers avoid accidentally putting their brand on a Web page with distasteful content.

"The ultimate marketing objective is to find a sweet spot where you connect with a consumer on their terms," said Jeffrey Pruitt, executive vice president of Corporate Partnerships for iCrossing and president of the Search Engine Marketing Professional Organization (SEMPO). "The insights and research that are coming out of Microsoft?s adCenter Labs help provide agencies and advertisers with smarter, more relevant online advertising technologies and tools to make informed decisions on those connection points."

For additional information read Microsoft's press material.


Previous
Next
Toshiba Claims the world's Fastest Embedded DRAM Technology        All News        Google, Yahoo Software Compete Microsoft's Outlook
Phase Change Technology to Challenge Flash Memory     General Computing News      Google, Yahoo Software Compete Microsoft's Outlook

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft to Bring Fast Internet to Rural Areas in the U.S.
Microsoft Azure Stack Now Available From Dell EMC, HPE, and Lenovo
New Microsoft 365 Software Package Includes Windows 10 and Office
Facebook, Microsoft, Twitter and YouTube Team Up To Counter Terrorism
Microsoft Patent Describes Plan to Stop Thieves Stealing Laptops
Microsoft Stream Video Services Available Worldwide
Microsoft AI Masters Pac-Man
Microsoft Windows XP and Vista Covered by Latest Security Patches Against Potential Nation-state Activity
Microsoft to buy Cyber Firm Hexadite
Microsoft Shows Always-Connected PCs, Mixed Reality Designs at Computex 2017
Microsoft's Beam Streaming Service Becomes "Mixer"
BUILD 2017: Microsoft Announces New Tools and Services to Help Developers Build More Intelligent Apps

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .