Tuesday, October 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple, Samsung Heading to Court Again
Apple Praises TSMC's Investments, Says iPhones Will be AI an Platform
ARM Boosts IoT Security With Platform Security Architecture
Kaspersky Lab Seeks To Restore Reliability By Opening Software to Review
Pay with Google Speeds Up Checkout
Tesla Said to Set up China Plant
ASUS VivoBook E203 Windows 10 S Laptop Now Available for $229
Sony Releases 7.42 Effective Megapixel Stacked CMOS Image Sensor for Automotive Cameras
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Optical Storage > Toshiba...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, February 05, 2008
Toshiba Bets on Chinese HD DVD Format


The establishment of the China High Definition DVD (CH-DVD) format is one of the few weapons left for Toshiba against rival Sony, at a time where the high-def format war seems to phase out.

Backed by the DVD Forum, Toshiba has been actively preparing the Chinese market for the introduction of the Chinese version of HD DVD in mainland China. The company together with some global HD DVD backers and Chinese companies set up the China High Definition DVD Industry Association on September 7, 2007, in an attempt to promote the mass production of China High Definition DVD (CH-DVD).

But the beginning of 2008 turned out to be unfortunate for the Japanese company, with major studio Warner Bros. jumping to the Blu-ray Disc camp and leaving the competing HD DVD format with a dwindling base of Hollywood support.

Although the lack of HD DVD film content could eventually not allow the HD DVD to establish itself in the major Chinese market, Toshiba may still have some have some chances through the China High Definition DVD.

The basic advantage of the HD DVD format over the rival Blu-ray is the lowest prices of the players. The goal for the CH-DVD format is to maintain lower production costs of the upcoming HD-DVD players than the imported Sony and Pioneer-branded Blu-ray devices. Towards this direction, the China High Definition DVD Industry Association is examining the possibilities to integrate the Audio and Video Coding Standard (AVS) in the HD DVD player decoder chip.

Plenty of domestic companies in the China High Definition DVD Industry Association are preparing to rollout HD DVD players during 2008. Some of the products, priced at no more than CNY 3,000 ($418), will be available in the market in the coming March, according to Lu Da, an official of the Optical Memory National Engineering Research Center (OMNERC).

On the other hand, the Blu-ray camp has also tried to enter the Chinese market. Pioneer-branded Blu-ray players have been provided to Chinese customers since the past year. However, the pricey CNY 14,800 ($2,058) has kept any potential buyers away. Since January 24, 2008, the first CNY 4,990 ($694) Blu-ray DVD player catering for the Chinese customers, launched by Blu-ray backer Sony, has been available on the shelves of the leading Chinese household appliance retailers.

The Toshiba brand is expected to keep aloof from the Chinese HD DVD player market, said Toshiba China Co., Ltd. last week, according to a report on Sinocast China business directory. This means that the largest HD-DVD player supporter is not going to make a foray into the Chinese market in order not to affect the sales of the Chinese manufacturers.


Previous
Next
Intel Details Tukwila and Silverthorne Processors        All News        New PS3 Annoucned For Japan
Plextor Launches New Blu-ray Drives     Optical Storage News      ISO Approves Optical Disc Test Standard

Get RSS feed Easy Print E-Mail this Message

Related News
New Toshiba TR200 3D NAND SSDs Offer an Affordable Alternative to Hard Disks
Toshiba to Further Invest in Production Equipment for Fab 6 at Yokkaichi Operations
Western Digital Provides Its Aspect on Latest Developments Related to the Sandisk JV with Toshiba
Toshiba Signs Deal to Sell Chip Unit to Bain-led Group
SK Hynix to Invest 395 billion yen in Toshiba chip unit
Western Digital Tries to Block Toshiba's $18 Billion Memory Chip Unit Sale
Toshiba MG06 Series Includes 10TB Enterprise Capacity SATA HDD
Toshiba Formalizes Chips Sale to Bain Consortium, WD Steps up Legal Action
Toshiba Has Chosen Japan-U.S.-South Korea Group For its Chip Unit
Apple Could be Behind Toshiba's MoU With Bain Capital's Consortium
Toshiba Signs Memorandum to Accelerate Memory Chip Sale Talks With Bain-Sk Hynix Group
Toshiba in Ongoing Discussions for Chip Business Sale

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .