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 Home > News > Digital Cameras > Sony's ...
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Thursday, January 24, 2008
Sony's New Cybershots


Sony today unveiled an array of new Cybershot consumer cameras.

Cyber-shot DSC-H10

Designed to replace the current DSC-H3 model, the new Cyber-shot DSC-H10 digital camera is a compact pocket-size featuring an 8-megapixel CCD, Carl Zeiss 10x optical zoom lens and a wider 3-inch Clear Photo LCD Plus screen. Its face detection technology can identify and focus on up to eight faces in a frame, and automatically adjusts the focus for correctly exposed photos.



The new model also features high sensitivity shooting (up to ISO 3200), and incorporates Super Steady Shot optical image stabilization to reduce blur caused by shaky hands.

The unit?s built-in slideshow function helps create slideshows set to your favorite music choices. Up to eight songs can be uploaded via the camera?s USB port.

The Cyber-Shot DSC-H10 digital camera will ship in May for about $300.

Cyber-shot DSC-S750 and DSC-S780

Sony has enhanced the features and updated the design of its new Cyber-shot DSC-S750 and DSC-S780 digital still camera models.

Both of the new entry-level digital still cameras feature Sony?s face detection technology.

Sony has also upgraded the two models? power source to Lithium Ion batteries, instead of AA batteries, to extend battery life and allow for a body design that is just 1-inch slim. The DSC-S780 and DSC-S750 cameras can capture up to 270 and 280 shots on a single full charge, respectively.



The 8.1-megapixel DSC-S780 and the 7.2-megapixel DSC-S750 models incorporate CCD imagers, 3x optical zoom lenses, and 2.5-inch LCD screens for easy framing and viewing of photos.

The cameras are equipped with 22MB of internal memory, while their capacities can be expanded with an optional Memory Stick Duo or Memory Stick PRO Duo media card, now available in capacities up to 16 gigabytes.

Available in classic silver, the DSC-S750 model ships in March for about $150, and the DSC-S780 will be available in April for about $180.

Cyber-shot DSC-T300

Sony is also taking the wraps off a new 10.1-megapixel Cyber-shot DSC-T300 digital camera, the replacement of the DSC-T200 model, featuring an ultra-compact design.

The new model incorporates Sony?s new intelligent scene recognition (iSCN), a technology that allows the camera to analyze shooting conditions and automatically select the optimal settings for the best photo results. In iSCN mode, the camera can automatically detect up to five scenes, and choose the best setting for the situation.



In advanced iSCN mode, the camera will shoot using the user?s settings and then will automatically step in and take a second shot with optimized settings. If the camera determines that the user?s settings are best, then a second photo is not taken.

The unit integrates a wide (16:9), 3.5-inch touch screen Clear Photo LCD Plus LCD screen; a Carl Zeiss 5x optical zoom lens; Super SteadyShot image stabilization and high sensitivity settings up to ISO3200; and a Bionz processing engine.

The camera?s updated face detection technology can differentiate between the faces of children and adults. Simply select "child priority" or "adult priority," and the camera will automatically detect up to eight faces in the camera frame, adjusting focus, exposure, white balance and flash for the subjects that matter most.

Sony has also applied a similar advancement to its "smile shutter" technology, an intelligent camera function that captures smiles automatically by searching for facial movements related to smiles and laughs.

The DSC-T300 camera will be available in red, black and silver in March for about $400.

"Smile Shutter" function to Cyber-Shot W-series

Sony also introduced a line of colorful W-series Cyber-shot.

The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature Carl Zeiss 5x optical zoom lenses with wide angles of view, 28 mm ? 140 mm and 30 mm ? 150 mm, respectively, and 2.7-inch LCD screens along with eye-level viewfinders. Rounding out the series are the 8.1-megapixel DSC-W130 models and 7.2-megapixel DSC-W120 units with 4x optical zoom and 2.5 inch LCD screens.



The lineup features a wider range of color choices than previous models ? from pink and blue to champagne gold and red.

Newly-available on the W-series cameras is Sony?s "smile shutter" mode, which automatically captures an image when your subject smiles. The W170 and W150 cameras also feature the iSCN technology.

The W170 and W150 units are equipped with advanced image management functionality. Filtering options allow you to search for photos by date and smile. Images can be viewed by date or in a calendar view, and organized in the cameras? "favorites" folder for quick retrieval of beloved images.

The slideshow function of W170 and W150 has also been upgraded. Photos can be selected using the same filtering options available in playback mode and transitions have been improved through the application of face detection technology.

In pink, blue, black and silver, the DSC-W120 camera will be available for about $200 in March. The DSC-W130 model will be offered in pink, black and silver for about $230 that same month. The DSC-W150 model will hit retail in champagne, red, black and silver for about $250 in April. The DSC-W170 model will also be available then in those same colors for about $300.


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