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Thursday, January 24, 2008
Sharp to Introduce 20 New AQUOS LCD TV Models in Three Series

Sharp will introduce into the Japanese market 20 new AQUOS models in three series with screen sizes ranging from 20V to 52V inches by March 1 of this year.

All AQUOS models in the new X Series, E Series and D Series feature LCD panels manufactured at the Kameyama Plant. These panels are based on Sharp's proprietary Advanced Super View LCD that makes viewing easy even in bright locations. All models also support AQUOS Familink that enables easy control of connected audio/video equipment, and deliver high energy efficiency.

New X Series AQUOS LCD TVs

Sharp will introduce three models in the new AQUOS X Series of LCD TVs. The 46V, 42V and 37V-inch TVs can accommodate the needs of consumers who want to mount a flat-panel TV on the wall to take full advantage of its thin (3.44 cm) profile.

Plus, the X Series adopts a discrete component configuration that separates the display section from the tuner section. Users can connect the display section via a single cable. Housing the tuner as a separate component also eliminates the time and effort involved in turning the back of the display section to make connections with the antenna cable or peripheral equipment.

Major features of the new X series include a contrast of 15,000:1, a brightness of 450 cd/m2 and 12-bit BDE color value rendering. All full-HD models feature double-speed (120-Hz frame rate conversion) full-HD LCD technology for fast-motion image processing. A thin-profile 3-way 8-speaker system and 1-Bit digital amplifier are also included in the new models.

The X series will be introcuded in Japan in March.

Four New E Series AQUOS LCD TVs

The four new models in the AQUOS E Series of LCD TVs reproduce ictures with a powerful sensation of depth (TV contrast: 15,000:1) by increasing the perceived contrast by optimally controlling the backlight brightness and the aperture ratio of the LCD panel to match the video scene being shown. In addition, proprietary 12-bit BDE circuitry controls the LCD panel to reproduce subtle changes in color values (color gradations) for a smooth picture.

Plus, all E Series models feature a 1-Bit Digital Amplifier that reproduces for natural sound, and the AQUOS Familink, an interface that enables the viewer to operate an AQUOS Blu-ray Disc Player, AQUOS HD Recorder, and AQUOS Audio System connected to the AQUOS TV.

13 New D Series Models

Sharp will also introduce into the Japanese market 13 new models in the AQUOS D Series of LCD TVs featuring distinctive color variations, including five color options in ten models in the 32V- and 20V-inch sizes, and three color options in three models in the 26V-inch screen size.

In the 32V- and 26V-inch models, a Side-Port Bass Reflex Speaker system is responsible for bass reproduction. Plus, they support AQUOS Familink.

All these new models are HD-ready (1,366 x 768 pixels) and feature a contrast 1500:1 and a brightness of 450 cd/m2.The y will be introduced in Japan Feb 9.

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