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Wednesday, January 23, 2008
Dell, Microsoft to Offer "Red" PCs


Dell and Microsoft are teaming up to release a Product Red computer, donating up to $80 for every one sold to fund AIDS-fighting drugs in Africa.

Dell will start selling two (Red) laptops and one desktop running Microsoft Windows Vista on Friday. The two companies will donate $50 for a laptop and $80 for a desktop to the Global Fund, which finances health programs in Africa.

"Red", founded by U2 singer Bono and Bobby Shriver, works to develop co-branded products with companies such as Motorola, Apple and Gap, which then donate a portion of the proceeds for antiretroviral drugs.

Microsoft said it expects "several hundred thousand" (Red) Dell PCs to be sold in 2008. The PCs will have a distinctive red casing and the Windows interface will feature a red background and sidebar.

Red has raised $53 million for the Global Fund since it was founded in 2006.

The Dell products offered under the (Red) brand will be a XPS One desktop and XPS M1330 and M1530 laptop computers. The products will sell for the same price as regular Dell models.

The computers will go on sale January 25 in the U.S. and then the product will be available in 30 countries on Jan 31.


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