Friday, March 27, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
New HEVC Patent Pool Launched
Micron and Intel Unveil New 3D NAND Flash Memory
Amazon Cloud Drive Now Offers Unlimited Storage
Twitter Launches Periscope Live Video Streaming App
3DMark Adds API Overhead Feature-set
New HTC One M9 Goes On Sale Today
Apple Rumored To Release New iPhones Later This Year
DVDFab Loses Legal Battle Against AACS LA
Active Discussions
how to copy and move data files to dvd-rw
cdrw trouble
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
 Home > News > General Computing > FTC Cle...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, December 21, 2007
FTC Clears Google's Acquisition of DoubleClick


Google today welcomed the U.S. Federal Trade Commission's clearance of its planned acquisition of DoubleClick Inc.

Google announced in April 2007 a definitive agreement to acquire the company for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. However, the European Commission has not yet evaluated the deal to determine whether it is anti-competitive.

"The FTC's strong support sends a clear message: this acquisition poses no risk to competition and will benefit consumers," said Eric Schmidt, Chairman and CEO, Google. "We hope that the European Commission will soon reach the same conclusion, and we are confident that this deal will deliver more relevant ads for consumers, more choices for advertisers, and more opportunities for website publishers."

The acquisition was approved earlier this year by the Australian Competition and Consumer Commission and was recommended for approval by one of three Brazilian regulatory agencies. Google cannot close the acquisition until the European Commission, which is still examining the transaction, grants clearance of the deal.

In its clearance opinion released today, the FTC explicitly rejected any current or potential competition concerns. Google and DoubleClick are complementary businesses and do not compete with each other. Google's current business primarily involves the selling of text-based ads, while DoubleClick's core business is delivering and reporting on display ads. DoubleClick does not buy ads, sell ads, or buy or sell advertising space. Rather, it provides technology to enable advertisers and publishers to deliver ads once they have agreed to terms, and to provide advertisers and publishers statistics relating to those ads.

The FTC's opinion also noted the robust competition in the online ad serving space, and Google's acquisition of DoubleClick is just one of several recent transactions that underscore this strong competition. In recent months, several major transactions in the online advertising space were announced, including Yahoo?s acquisition of Right Media; AOL?s acquisition of ADTECH AG and TACODA; WPP Group?s acquisition of 24/7 Real Media; and Microsoft?s $6 billion acquisition of aQuantive and acquisition of AdECN Inc.


Previous
Next
Catalyst 7.12 Drivers Released        All News        MPEG LA Sues Audiovox for Breach of MPEG-2 and 1394 Patents
Microsoft Signs Open-source Deal, Under EU Pressure     General Computing News      ThinkSecret.com Web site to Shut Down

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Show Targetted Ads To Fiber TV Customers
Consumer Watchdog Calls On FTC To Re-Open Its Google Investigation
Report Details Google's Anti-competitive Practices
Hundreds of Thousands of Google Apps Domains' Private WHOIS Information Disclosed
Google Is Killing Google Code
Google Maps Take You To Mount Everest
Google Starts Offering Low-Cost Cloud Service
Google Introduces Insurance Shopping Site
Google To Launch Wireless Service, Android Pay
Google Showcases Future Silicon Valley Headquarters
Yahoo Gains Search Share
Google to Start Ranking Mobile-friendly Sites Higher

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .