Wednesday, December 07, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple In Talks With Hollywood For Early Movie Rental
Bluetooth 5 Technology Brings Advancements In Terms Of Range, Speed And Capacity
Global Virtual Reality Association Established To Promote VR
Fitbit Acquired Assets from Pebble
GIGABYTE Announces Xtreme Gaming Peripherals, Including A Gaming Chair
Scythe Releases Improved Mugen 5 CPU Cooler Armed With Kaze Flex 120 Fan
Qualcomm Begins Sampling The 48- Core, 10nm Centriq 2400 Server Processor Family
Could Future Intel Chips Have AMD Graphics Inside?
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > FTC Cle...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, December 21, 2007
FTC Clears Google's Acquisition of DoubleClick


Google today welcomed the U.S. Federal Trade Commission's clearance of its planned acquisition of DoubleClick Inc.

Google announced in April 2007 a definitive agreement to acquire the company for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. However, the European Commission has not yet evaluated the deal to determine whether it is anti-competitive.

"The FTC's strong support sends a clear message: this acquisition poses no risk to competition and will benefit consumers," said Eric Schmidt, Chairman and CEO, Google. "We hope that the European Commission will soon reach the same conclusion, and we are confident that this deal will deliver more relevant ads for consumers, more choices for advertisers, and more opportunities for website publishers."

The acquisition was approved earlier this year by the Australian Competition and Consumer Commission and was recommended for approval by one of three Brazilian regulatory agencies. Google cannot close the acquisition until the European Commission, which is still examining the transaction, grants clearance of the deal.

In its clearance opinion released today, the FTC explicitly rejected any current or potential competition concerns. Google and DoubleClick are complementary businesses and do not compete with each other. Google's current business primarily involves the selling of text-based ads, while DoubleClick's core business is delivering and reporting on display ads. DoubleClick does not buy ads, sell ads, or buy or sell advertising space. Rather, it provides technology to enable advertisers and publishers to deliver ads once they have agreed to terms, and to provide advertisers and publishers statistics relating to those ads.

The FTC's opinion also noted the robust competition in the online ad serving space, and Google's acquisition of DoubleClick is just one of several recent transactions that underscore this strong competition. In recent months, several major transactions in the online advertising space were announced, including Yahoo?s acquisition of Right Media; AOL?s acquisition of ADTECH AG and TACODA; WPP Group?s acquisition of 24/7 Real Media; and Microsoft?s $6 billion acquisition of aQuantive and acquisition of AdECN Inc.


Previous
Next
Catalyst 7.12 Drivers Released        All News        MPEG LA Sues Audiovox for Breach of MPEG-2 and 1394 Patents
Microsoft Signs Open-source Deal, Under EU Pressure     General Computing News      ThinkSecret.com Web site to Shut Down

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Go Completely Green Using Renewable Energy Only
Facebook, Twitter And Google Are Partnering To Help Curb Spread of Online Terrorist Content
Google Launches New Personal Safety App
Google Detects Diabetic Eye Disease With Machine Learning
Google Will Tell You If Your Favorite Bar Is Crowded
Google Play Movies To Offer 4K Rental and Purchasing Options
Google Enhances Translation, Your Old Photos And Goes All In on Cloud Machine Learning
Google, Facebook To Ban Puiblishers Of Fake News From Their Ad Networks
Google's RAISR Algorithm Makes Your Low -quality Pictures Look Sharp and Live
New Google Play Music Is Smarter, Works Offline
Google Says Android Helps Competition
Google To Rank Websites On Their Mobile Versions

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .