Saturday, April 29, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Qualcomm Slashes Profit Expectations As Apple Refuses To Pay Royalty Payments
Kodi Clarifies DRM Stance, Shuts Down Rumors
ASML Countersues Nikon Over Alleged Patent Infringement
Image Sensors, Batteries And Playstation Boosts Sony's Profit
Cost Cuts Start Paying Off For Sharp
New Nintendo 2DS XL Gaming Handheld System Coming On July 28
KINGMAX Targets Gamers With ZEUS DDR4 Modules
Microsoft Cloud Strength Highlights Third Quarter Results
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > FTC Cle...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, December 21, 2007
FTC Clears Google's Acquisition of DoubleClick


Google today welcomed the U.S. Federal Trade Commission's clearance of its planned acquisition of DoubleClick Inc.

Google announced in April 2007 a definitive agreement to acquire the company for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. However, the European Commission has not yet evaluated the deal to determine whether it is anti-competitive.

"The FTC's strong support sends a clear message: this acquisition poses no risk to competition and will benefit consumers," said Eric Schmidt, Chairman and CEO, Google. "We hope that the European Commission will soon reach the same conclusion, and we are confident that this deal will deliver more relevant ads for consumers, more choices for advertisers, and more opportunities for website publishers."

The acquisition was approved earlier this year by the Australian Competition and Consumer Commission and was recommended for approval by one of three Brazilian regulatory agencies. Google cannot close the acquisition until the European Commission, which is still examining the transaction, grants clearance of the deal.

In its clearance opinion released today, the FTC explicitly rejected any current or potential competition concerns. Google and DoubleClick are complementary businesses and do not compete with each other. Google's current business primarily involves the selling of text-based ads, while DoubleClick's core business is delivering and reporting on display ads. DoubleClick does not buy ads, sell ads, or buy or sell advertising space. Rather, it provides technology to enable advertisers and publishers to deliver ads once they have agreed to terms, and to provide advertisers and publishers statistics relating to those ads.

The FTC's opinion also noted the robust competition in the online ad serving space, and Google's acquisition of DoubleClick is just one of several recent transactions that underscore this strong competition. In recent months, several major transactions in the online advertising space were announced, including Yahoo?s acquisition of Right Media; AOL?s acquisition of ADTECH AG and TACODA; WPP Group?s acquisition of 24/7 Real Media; and Microsoft?s $6 billion acquisition of aQuantive and acquisition of AdECN Inc.


Previous
Next
Catalyst 7.12 Drivers Released        All News        MPEG LA Sues Audiovox for Breach of MPEG-2 and 1394 Patents
Microsoft Signs Open-source Deal, Under EU Pressure     General Computing News      ThinkSecret.com Web site to Shut Down

Get RSS feed Easy Print E-Mail this Message

Related News
Google Tweaks Web Ranking algorithm To Tackle Fake News
This Is Google's Next Generation Of Jump VR Camera, Meet YI HALO
Google Home Now Recognizes Different Speakers
Google Says There is no Gender Pay Gap
Google Adds Fact Check in Search and News
Google Invests in INDIGO Undersea Cable to Link Southeast Asia
Google Espresso Extends SDN to the Public Internet
Google Assistant Is Coming To More Connected Devices
Google Maps Lets Others Track You
Google Expands Safeguards for Youtube Advertisers
Google To Revamp Ad Policies After U.K. Boycott
The European Commission Ask Social Media Companies To Comply With EU Consumer Rules

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .