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Wednesday, December 05, 2007
TomTom and Google Team Up On Business Information


Dutch navigation systems company TomTom said on Wednesday it was teaming up with Internet search leader Google so users can find and send business addresses to their portable devices.

TomTom, which makes navigation devices for cars and mapping software for handheld computers, said in a statement its users would be able to search for business addresses on Google Maps and transfer them to their TomTom device.

TomTom said its users would be able to transfer information to their devices when they are connected to the Internet with one mouse click and then view the location on their TomTom.

It said it would continue to explore partnerships with third parties to expand the personalization options it offers.

The tie-up would for instance allow TomTom users to plan a city trip by searching for accommodation, restaurants or museums using Google Maps on their computer and then transfer the places they want to visit to their TomTom device.

TomTom's devices do include so-called "points of interest" -- such as restaurants, petrol stations and parking garages -- but if a user has not regularly bought map upgrades, such data can become out of date.

TomTom expects a substantial number of devices sold next year to be online and receiving real-time traffic information and eventually other services over wireless networks.

These services could help TomTom fend off a challenge from handset makers such as Nokia , which are increasingly building global positioning technology into phones, promising to turn a cellphone into a navigation device.

Nokia signaled in October this month it was serious about GPS by offering to pay $8.1 billion to take over digital map maker Navteq .


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