Saturday, September 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Offers iPhone Users 30 GB of Free Storage
New Tizen Device Coming in India
Samsung Launches My Knox App For Latest Mobile Device
Android L To Support Encryption By Default
Microsoft Outlines Basic Elements Of Direct3D 12
New GeForce WHQL Driver Released
Panasonic and Leica Expand Partnership Agreement
Acer Brings 4K2K Displays With NVIDIA G-SYNC to The US
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, December 03, 2007
Facebook Changes Ad platform After Privacy Protest


Facebook has changed its three-week-old advertising platform to soothe members outraged by what they saw as an assault on their privacy at the popular social networking website.

Facebook said Friday that members will only be fodder for the ad platform, referred to as Beacon, if they "opt-in" as opposed to the original format that automatically included them unless they took the effort to "opt-out."

Beacon lets "partners" track Facebook members' visits to their websites and relay messages letting users' friends in the social networking community know what they bought in a tactic referred to as "trusted referral" advertising.

Internet civic and political action group Moveon.org said that 55,000 of Facebook's 50 million members have electronically signed a petition titled "Facebook: Stop invading my privacy."

The petition calls for Facebook not to spread word of what members buy to their friends without explicit permission.

"We appreciate feedback from all Facebook users and made some changes to Beacon," the Northern California-based firm said in a written release.

Facebook members now get a notification asking them to click on an "OK" icon if they want stories about their activities at advertisers' websites to be sent to friends via automated news feeds.

If members do nothing with the notices, no stories are sent, according to Facebook, which acts as intermediary between advertisers and members. Facebook is adamant it does not share users' data with advertisers.

Facebook launched Beacon in early November in a move awaited by analysts wondering how Facebook will cash in on its booming popularity and capitalize on its ad-delivery alliance with US technology giant Microsoft.

Microsoft paid 240 million dollars for a 1.6 percent stake in Facebook in October, giving the young company a theoretical value of 15 billion dollars.


Previous
Next
Google to Bid for U.S. Mobile Airwaves        All News        Samsung Builds Fastest Graphics Memory Chip
Microsoft Offers Trial Version of Visual Studio 2008     General Computing News      Skype Gets Leopard-compatibility and Improved Video

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook To Listen Users' Feedback On Ad Serving
Law Student Files Class Action Against Facebook
Facebook to Shut Down Gifts Service
Facebook Profit Doubles
Facebook Save Lets You Read Stories Later
Facebook Tests 'Buy' Button
New Facebook App For Verified Public Figures Released
Sunday's World Cup Final Broke Social Media Records
EPIC Challenges Facebook's Manipulation of Users
Facebook to Acquire Video Ad Company LiveRail
UK Regulator Probes Facebook Over Experiment With User's Comments: report
Facebook Says It Cares About the Emotional Impact of The Social Network

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .