AOL today announced the availability of video ticker ads, a new interactive video advertising solution that serves as an alternative to pre-roll ads that was developed in conjunction with PointRoll.
AOL's video ticker ad is a graphic banner ad that is integrated within a streaming video, but without obstructing the video viewing experience. When clicked on by a consumer, the ticker expands to launch a video ad, or an interactive Flash ad, within the video player window. These ads will run across the AOL Network of premium video content within the newest version of the AOL Video media player platform.
AOL's video ticker ad appears at the bottom of the video player 10 seconds into the video stream. When clicked by a user, the ad expands while the video pauses. If the user does not interact with the ad, it will dissolve after 15 seconds leaving the branded text link. Clicking on the branded text link, located at the top of the video player, will relaunch the ticker.
Also announced today is a newly revamped media player platform which introduces several new features, including:
- A single experience: Sharing and social utilities - such as email, bookmarking and related videos - are available from the player view port;
- Multiple monetization options: New ad inventory includes 300 x 250 interstitials, video ticker ads and synched text ads;
- A new user interface and development framework: The new UI streamlines the control set and improves customization options, while the new development framework simplifies adding new features.