Friday, March 06, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
GIGABYTE Launches New X99 Champion Series Motherboards
ASUS Announces New GR8S Steam Machine
Windows Also Vulnerable to FREAK Encryption Flaw
Fujitsu Technology Recognizes Faces Appearing In Low-Resolution Images
Apple Allowed App Developers Fine-tune Apps Before Watch Debut
Google Introduces Insurance Shopping Site
U.S. Trade Office Releases Latest Notorious Markets List
MPEG LA Introduces License for DisplayPort
Active Discussions
Hello
Newbie
Need serious help!!!!
burning
nvidia 6200 review
Burning Multimedia in track 0
I'm lazy. Please help.
sanyo e6 camera
 Home > News > General Computing > Europea...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 14, 2007
European Commission Opens Investigation Into Google's Deal With DoubleClick


The European Commission has decided to open an in-depth investigation under the EU Merger Regulation into the proposed acquisition by Google of the online advertising company DoubleClick.

The Commission?s initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising. The Commission has 90 working days (until 2 April 2008) to take a final decision on whether the proposed transaction would significantly impede effective competition within the European Economic Area (EEA) or any substantial part of it.

Google provides online advertising space on its own websites. It also provides intermediation services to publishers and advertisers for the sale of online advertising space on partner websites through its network "AdSense".

DoubleClick mainly sells ad serving, management and reporting technology worldwide to website publishers and to advertisers and agencies. Such technology allows internet publishers and advertisers to ensure that advertisements are posted on the relevant websites and to report on the performance of such advertisements.

On 21 September 2007, Google notified to the Commission the proposed acquisition of DoubleClick. After a preliminary review, the Commission has decided to open an in-depth investigation into whether the proposed transaction would significantly impede effective competition within the European Economic Area (EEA) or any substantial part of it. The Commission will, in particular, investigate whether without this transaction, DoubleClick would have grown into an effective competitor of Google in the market for online ad intermediation. It will also investigate whether the merger, which combines the leading providers of respectively, on the one hand, online advertising space and intermediation services, and, on the other hand, ad serving technology, could lead to anti-competitive restrictions for competitors operating in these markets and thus harm consumers.


Previous
Next
700MHz Spectrum Auction Could Transform US Mobile Landscape        All News        SanDisk Offers Flash-Based Accelerator For Laptops and PCs
Apple Releases Final Cut Express 4     General Computing News      Microsoft Unveils Windows HPC Server 2008

Get RSS feed Easy Print E-Mail this Message

Related News
Google Introduces Insurance Shopping Site
Google To Launch Wireless Service, Android Pay
Google Showcases Future Silicon Valley Headquarters
Yahoo Gains Search Share
Google to Start Ranking Mobile-friendly Sites Higher
Google Buys Softcard To Push Google Wallet Service
Google Mobile Search Now Shows Videos, News In One Place
Italy Plans To Conduct Inspections At Google U.S. Offices
Google Launches Chinese Language Developer Channel on YouTube
Mattel And Google Reimagines the Iconic View-Master Toy
Google Offers You 2GB Of Storage If You Run A Security Checkup
Google To Add Health-related Info To The Knowledge Graph

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .