Tuesday, September 16, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
CEA Unveils New Logos For 4K Displays
IBM Offers Watson Data Tool To the Mainstream
Microsoft Releases New Arc Touch Bluetooth Mouse, PC Accessories
Toshiba Introduces New Exceria UHS-I SD Memory Cards, Transmemory Flash Drive
Nvidia SHIELD Tablet Gets 32GB Storage and 4G LTE
Micron M600 SSD Released With Dynamic SLC Cache
Orange to Buy Spanish Operator Jazztel
US Government Data Requests Increased: Google
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Europea...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 14, 2007
European Commission Opens Investigation Into Google's Deal With DoubleClick


The European Commission has decided to open an in-depth investigation under the EU Merger Regulation into the proposed acquisition by Google of the online advertising company DoubleClick.

The Commission?s initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising. The Commission has 90 working days (until 2 April 2008) to take a final decision on whether the proposed transaction would significantly impede effective competition within the European Economic Area (EEA) or any substantial part of it.

Google provides online advertising space on its own websites. It also provides intermediation services to publishers and advertisers for the sale of online advertising space on partner websites through its network "AdSense".

DoubleClick mainly sells ad serving, management and reporting technology worldwide to website publishers and to advertisers and agencies. Such technology allows internet publishers and advertisers to ensure that advertisements are posted on the relevant websites and to report on the performance of such advertisements.

On 21 September 2007, Google notified to the Commission the proposed acquisition of DoubleClick. After a preliminary review, the Commission has decided to open an in-depth investigation into whether the proposed transaction would significantly impede effective competition within the European Economic Area (EEA) or any substantial part of it. The Commission will, in particular, investigate whether without this transaction, DoubleClick would have grown into an effective competitor of Google in the market for online ad intermediation. It will also investigate whether the merger, which combines the leading providers of respectively, on the one hand, online advertising space and intermediation services, and, on the other hand, ad serving technology, could lead to anti-competitive restrictions for competitors operating in these markets and thus harm consumers.


Previous
Next
700MHz Spectrum Auction Could Transform US Mobile Landscape        All News        SanDisk Offers Flash-Based Accelerator For Laptops and PCs
Apple Releases Final Cut Express 4     General Computing News      Microsoft Unveils Windows HPC Server 2008

Get RSS feed Easy Print E-Mail this Message

Related News
US Government Data Requests Increased: Google
Google Adds A Steering Wheel To Its Self-Driving Cars
Google Takes a Medical Turn
EU Rejects Third Google Antitrust Deal
Google Glass Now Generally Available
Google, Photographers Settle Litigation Over Books
Google Software Accelerates Web Servers
Google to Refund Consumers at Least 19 Million Dollars to Settle FTC Complaint
Google Launches Quantum Computing Research Project
Google Tests Drones For Delivery Of Goods
German Regulator Will Pursue Complaint Against Publishers
Google Buys JetPac

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .