Saturday, August 29, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Alienware Brings Liquid Cooling and Dynamic Overclocking to Holiday Lineup
Razer Launches Wildcat Xbox One Controller And Upgraded Nabu Smartband
Workstation Market Shippments Rebound In Q2
Google Will Help You Find Your Plumber
IFA 2015: What We Know So Far
Acer Liquid Z410 And Liquid Jade Z Phones Released
Huawei Honor Phones Coming To Europe
AMD Radeon R9 370X Graphics Card Launched In Asia
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 07, 2007
Facebook Unveils Facebook Ads


Facebook founder and CEO Mark Zuckerberg today introduced Facebook Ads, an ad system for businesses to connect with users and target advertising to the exact audiences they want.

Through Facebook Ads, these users can now learn about new businesses, brands and products through the trusted referrals of their friends.

"Facebook Ads represent a completely new way of advertising online," Zuckerberg told an audience of more than 250 marketing and advertising executives in New York. "For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they?re going to do this by using the social graph in the same way our users do."

The keynote opened the Facebook Social Advertising event, which also featured senior executives from landmark partners including Blockbuster, CBS, Chase, The Coca-Cola Company, Microsoft, Sony Pictures Television and Verizon Wireless. More than 60 major consumer and Internet brand partners were highlighted at the launch of Facebook Ads.

Today, Facebook Ads launched with three parts: a way for businesses to build pages on Facebook to connect with their audiences; an ad system that facilitates the spread of brand messages virally through Facebook Social Ads; and an interface to gather insights into people?s activity on Facebook that marketers care about.

Zuckerberg detailed how Facebook Pages allows users to interact and affiliate with businesses and organizations in the same way they interact with other Facebook user profiles. More than 100,000 new Facebook Pages launched today covering the world?s largest brands, local businesses, organizations and bands.

"The core of every user?s experience on Facebook is their page and that?s where businesses are going to start as well," explained Zuckerberg. "The first thing businesses can do is design a page to craft the exact experience they want people to see."

Just like a Facebook user, businesses can start with a blank canvas and add all the information and content they want, including photos, videos, music and Facebook Platform applications. Outside developers have created a range of applications to enhance Facebook Pages, such as booking reservations or providing reviews of restaurant pages, buying tickets on a movie page or creating a custom t-shirt. Companies launching applications for Pages include Fandango, iLike, Musictoday LLC, OpenTable, SeamlessWeb, Zagat Survey LLC and Zazzle.

Advertising messages will gain distribution through what Facebook has termed the "social graph," the network of real connections through which people communicate and share information. When people engage with a business' Facebook Page, that action will spread information about that business through the social graph.

Users can become a fan of a business and can share information about that business with their friends and act as a trusted referral. Facebook users can interact directly with the business through its Facebook Page by adding reviews, writing on that business' Wall, uploading photos and in any other ways that a business may want to enable. These actions could appear in users' Mini-Feed and News Feed, Facebook?s popular products that allow users to share information more efficiently with their friends.

"Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people," said Zuckerberg. "It?s no longer just about messages that are broadcasted out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad system."

Facebook?s ad system serves Social Ads that combine social actions from your friends ? such as a purchase of a product or review of a restaurant ? with an advertiser?s message. This enables advertisers to deliver more tailored and relevant ads to Facebook users that now include information from their friends so they can make more informed decisions. No personally identifiable information is shared with an advertiser in creating a Social Ad.

Social Ads can appear either within a user?s News Feed as sponsored content or in the ad space along the left side of the site.

Facebook also gives marketers valuable metrics about their presence and promotion on Facebook. Facebook Insights gives access to data on activity, fan demographics, ad performance and trends that better equip marketers to improve custom content on Facebook and adjust ad targeting. Facebook Insights is a free service for all Facebook Pages and Social Ads.

For more information about Facebook Ads, visit www.facebook.com/ads.


Previous
Next
Vodafone and Nokia to Launch Integrated Vodafone Services on Nokia Handsets        All News        Elpida Develops 65nm-Process 1-Gigabit DDR2 SDRAM
Microsoft Introduces Search Server 2008 Express     General Computing News      Elpida Develops 65nm-Process 1-Gigabit DDR2 SDRAM

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook Says It Has One Billion Users Per Day
Facebook Is Testing Digital Assistant For Messenger
In brief: Facebook Simplifies "Notes", Twitter Eyes Asian Content
Facebook Launches Live Video for Celebs
Facebook To Allow Businesses To Privately Message Users
Facebook Unveils New Security Checkup Tool
Facebook Profit Fell In 2Q
Google, Facebook And Amazon Keep Spending A lot On Lobbying
Facebook To Let You Control What Appears In Your News Feed
Facebook Makes Little Progress In Staff Diversity
Sign Up for Messenger Without a Facebook Account
Facebook Reveals Security Tool For Malicious Software

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .