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Monday, November 05, 2007
Sony Unveils New Playstation 3 Advertising Campaign

Sony Computer Entertainment America (SCEA) today announced a brand new advertising campaign for PS3 that will include both television and online elements.

The lineup of advertisements will feature some of SCEA?s most anticipated first party titles such as Heavenly Sword, Ratchet & Clank Future: Tools of Destruction, Warhawk, Uncharted: Drake?s Fortune and Gran Turismo 5 Prologue, along with upcoming third-party exclusives like Haze from Ubisoft and Metal Gear Solid 4: Guns of the Patriots from Konami.

The campaign will also convey to consumers the benefits of Blu-ray Disc (BD) movie capability of PS3. Also for the first time, sharp focus will be paid to PLAYSTATION Network along with services such as PLAYSTATION Home.

While the online component of the advertising campaign launched on October 4, one of the many high-profile places the television component will air is during the New England Patriots vs. Indianapolis Colts game at 4:15 pm EST. November 4, 2007. This is also the date that the new 40GB PS3 will make its official debut in retail outlets across the country at a price point of $399.

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