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Friday, November 02, 2007
Sharp and Samsung Reclaim Top Positions in LCD and Flat Panel TVs

The North American TV brand sell-in rankings were shaken up again in Q3'07 with Sharp on top in LCD TVs for the first time since Q1'05, according to DisplaySearch.

Sharp led the North American LCD TV market with an 11.3% share, rising from #3 in Q2'07. Its strong growth can be attributed to the company's rapidly growing internal panel capacity, as it continues to ramp its 8G fab. In addition, significant emphasis on smaller sizes where demand is strong and supply is tight--Sharp's <32" volume rose 77% Q/Q, rising to 40% of its Q3'07 volume. Sharp was #1 in 19" and 26" and also led at 52".

Other LCD TV highlights

Vizio fell to #2 and had the slowest Q/Q growth of the top five. Its slower Q3'07 sequential growth can be explained by the less seasonal nature of its primary sales channel: the warehouse club channel. Nonetheless, it was #1 in 32" and larger volume and in LCD HDTV volume. It also led the 32", 37" and 42" markets.

Samsung fell from #2 to #3 despite 33% Q/Q and 79% Y/Y growth. It was #2 in 40"+ volume.

Sony had the fastest Q/Q growth of the top five brands up 108% Q/Q and 84% Y/Y, as it rolled out a number of compelling new products later this year than last year, while also targeting mass merchants like Wal-Mart through the new M series. As a result, Sony's unit ranking rose from #7 to #4, and it jumped from #3 to #1 in revenues. Sony had the highest focus on 40" and larger LCD TVs which accounted for 67% of its volume. It led at 40- 42" and 46-47".

Funai fell from #4 to #5 in units and led at 15" and 20". Preliminary totals for LCD TVs rose 34% Q/Q and 82% Y/Y to a new record high of 6.6M units. LCD TVs rose to 88% of flat panel TV volume vs. 78% in Q3'06.

In plasma TVs, Panasonic continued to lead. Panasonic earned a 30% share on 11% Q/Q growth.

Samsung and LGE each gained share on significant growth at larger sizes and also enjoyed success with new 1080p products.

Vizio fell from #4 to #7 as it exited the 42" plasma market to focus on 42" LCD.

Hitachi enjoyed the fastest Q/Q growth on more than a 100% increase in 50", rising from #6 to #4.

Panasonic led at 42", 50" and 55-59" and in all 1080p products. LGE led at 60"+.

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