From now until the 31st January 2008, anyone who purchases the HD-DVD player for their Xbox 360 will be able to choose from 13 major film titles from studios including Warner Brothers, Universal, Dreamworks and Paramount.
To receive their movies, customers simply send in a form, along with the barcode of their new HD-DVD player and Microsoft will ensure they are sent their HD-DVDs within 28 working days.
Commenting on the deal, Stephen McGill, Head of Gaming and Entertainment for Microsoft UK said: "The HD-DVD player for Xbox 360 gives customers a high quality and affordable way to enjoy state-of-the-art HD-DVD movies. We're delighted to enable everyone to enjoy the technology to the full and offer some fantastic movie releases, completely free."
The titles on offer are: Serenity, The Chronicles of Riddick, Hulk, Children of Men, The Fast and the Furious: Tokyo Drift, Troy, Full Metal Jacket, Corpse Bride, The Prestige, Swordfish, Black Rain, Dreamgirls, Word Trade Centre.