Saturday, February 25, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG 2017 Gram Notebooks Start From $999
Samsung, Apple To Focus On Bio Authentication Services
Nokia Captured 9 Percent Global Feature Phone Marketshare in 2016
Secure Folder Now Available for Galaxy S7, Galaxy S7 edge
LG X Power2 Smartphne Packs A 4,500mAh Battery And A 5.5-inch Display
Samsung Introduces Measures to Enhance Transparency in Financial Donations
Google's Waymo Sues Uber Over Self-Driving Patents
New Razer Power Bank Will Charge Your Laptop, Smartphones
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Sony An...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, October 09, 2007
Sony Announces New In-Game Advertising Business Unit


Sony Computer Entertainment America (SCEA) today announced the creation of a new in-game advertising business unit.

The company also announced that Darlene Kindler, a 25-year consumer electronic industry veteran, has joined the company as Director of Network Advertising, effective immediately. Kindler will report to Phil Rosenberg, Senior Vice President of Sales and Business Development. In this new role, Kindler will be responsible for SCEA?s in-game advertising strategy across all PlayStation platforms including PLAYSTATION Network.

Kindler was vice president of Publishing for Adscape Media, an in-game advertising company that was acquired by Google in March 2007. In her previous role at Nintendo, she was part of the company?s early start-up team and was one of the key people credited with establishing a European distribution network for Nintendo.

The appointment of Kindler comes on the heels of SCEA?s announced partnership in July with Nielsen Media Research. Together the companies are working to develop measurement systems for game network advertising. SCEA will share its game network data from PLAYSTATION 3 as well as PLAYSTATION Network, which encompasses PLAYSTATION Home. PLAYSTATION Home is designed to serve as a 3D community gathering place for PS3 users from around the world and will present opportunities for SCEA to deliver advertisements in game. SCEA will depict brands in various forms within the game, where users would expect to see them in real life on billboards and posters, on shopping bags and soda cans and on images of TV screens.


Previous
Next
Sun Introduces Servers Based on New Processor        All News        Ridata Introduces 32GB SATA Solid State Drive
Sony to Cut PS3 Prices in Japan and Offer New Model     Games News      Holiday Xbox Consoles to Include Two Free Games

Get RSS feed Easy Print E-Mail this Message

Related News
Sony Unveils Pricing And Availability Of 2017 4K HDR Ultra HD TVs And Ultra HD Blu-ray Player
Sony Develops the First 3-Layer Stacked CMOS Image Sensor with DRAM for Smartphones
Sony's Profit Dropped Despite Healthy Video Game Business
Sony Broadens its Line of Laser Light Source Z-Phosphor Projectors
Sony to Book Impairment Loss of 112.1 bil. Yen In Movie Business, Due To Low Blu-ray and DVD Sales
Sony Unveils OLED TV, Visual And Audio Entertainment Products At CES
LG Display To Supply OLED Panels To Sony
Sony Audio and Video Products That Work With the Google Assistant on Google Home
Sony To Release More Mobile Phone Games In 2017, Announces Project Field Controller
Sony and SKY Perfect JSAT Demonstrated Live Simultaneous 4K-HDR and HD-SDR Broadcast
Sony to Release First PlayStation games For Smartphones Next March
Sony Profit Decreased On Battery Unit Sale

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .