Tuesday, January 17, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
These Are The Specs of ZTE's Hawkeye Project CSX Crowdsourced Smartphone
Airbus Could Build A 'Flying Car' This Year
Intel Unveils New Intel Responsive Retail Platform, Announces $100 Million Investment Plan
Raspberry Compute Module 3 Launched
SpaceX Sends Satellites into Orbit
LG Touts Safety Features OF G6 Smartphone
Nintendo Switch Coming In March For $299
YouTube Super Chat Lets You Pay to Pin comments On Live Streams
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Sony An...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, October 09, 2007
Sony Announces New In-Game Advertising Business Unit


Sony Computer Entertainment America (SCEA) today announced the creation of a new in-game advertising business unit.

The company also announced that Darlene Kindler, a 25-year consumer electronic industry veteran, has joined the company as Director of Network Advertising, effective immediately. Kindler will report to Phil Rosenberg, Senior Vice President of Sales and Business Development. In this new role, Kindler will be responsible for SCEA?s in-game advertising strategy across all PlayStation platforms including PLAYSTATION Network.

Kindler was vice president of Publishing for Adscape Media, an in-game advertising company that was acquired by Google in March 2007. In her previous role at Nintendo, she was part of the company?s early start-up team and was one of the key people credited with establishing a European distribution network for Nintendo.

The appointment of Kindler comes on the heels of SCEA?s announced partnership in July with Nielsen Media Research. Together the companies are working to develop measurement systems for game network advertising. SCEA will share its game network data from PLAYSTATION 3 as well as PLAYSTATION Network, which encompasses PLAYSTATION Home. PLAYSTATION Home is designed to serve as a 3D community gathering place for PS3 users from around the world and will present opportunities for SCEA to deliver advertisements in game. SCEA will depict brands in various forms within the game, where users would expect to see them in real life on billboards and posters, on shopping bags and soda cans and on images of TV screens.


Previous
Next
Sun Introduces Servers Based on New Processor        All News        Ridata Introduces 32GB SATA Solid State Drive
Sony to Cut PS3 Prices in Japan and Offer New Model     Games News      Holiday Xbox Consoles to Include Two Free Games

Get RSS feed Easy Print E-Mail this Message

Related News
Sony Unveils OLED TV, Visual And Audio Entertainment Products At CES
LG Display To Supply OLED Panels To Sony
Sony Audio and Video Products That Work With the Google Assistant on Google Home
Sony To Release More Mobile Phone Games In 2017, Announces Project Field Controller
Sony and SKY Perfect JSAT Demonstrated Live Simultaneous 4K-HDR and HD-SDR Broadcast
Sony to Release First PlayStation games For Smartphones Next March
Sony Profit Decreased On Battery Unit Sale
Sony Announces a Loss Related to the Transfer of Its Battery Business To Muratta
Sony To Establish New Imaging Products And Solutions Company
Sony To Release Smartphone Games in 2018
New Sony Compact RX100 V And A6500 Flagship Cameras Released
New Sony Flagship 4K and HD Action Cams Support Image Stabilization

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .