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Wednesday, October 03, 2007
Universal Studios Unveils Platform to Support HD DVD Web-Enabled Features


Today, Universal Studios Home Entertainment unveiled an Internet infrastructure that allows HD DVD players to have access to title specific features via internet.

Heroes: Season 1 on HD DVD was the first title to take advantage of web-enabled capabilities, but with the forthcoming availability of Evan Almighty on HD DVD, Universal is setting the stage for new home entertainment experiences with web-enabled features such as the Download Center, U-Shop, and much more.

"HD DVD provides a consistent platform that allows us to go beyond DVD to deliver the best possible next generation HD experiences and begins to introduce consumers to the infinite potential of web-enabled content," said Craig Kornblau, President of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. "With our web-enabled features, we wanted to deliver capabilities that compliment the HD movie watching experience while also offering a destination online that gives users the opportunity to dive deeper into their favorite movies and TV shows. We?ve just begun to explore HD DVD?s potential and this infrastructure lays the foundation for us to easily evolve with consumer preferences."

In addition to title-centric experiences available through any HD DVD player, a new website, www.UniversalHiDef.com , will serve as an online destination for PC-based interaction, enabling cross platform consumer engagement with additional content, fan communities and much more.

This new infrastructure augments all the features available through recent HD DVD releases, such as Heroes: Season 1, Knocked Up and the forthcoming Evan Almighty. Fans can download bonus scenes and make an online profile, or even add new, downloadable experiences long after a title leaves the store shelf. The interface allows consumers to register, while taking the first step toward participating in a fan community around their favorite movies or TV shows. Once registered, the account will be recognized by a consumer?s player whenever a new web-enabled Universal disc is inserted. It can remember user preferences and multiple accounts with different passwords all registered on the same player.

Another addition is the new U-Shop feature, an online store launching with Evan Almighty on HD DVD. By accessing U-Shop during movie watching, consumers will be exposed to online purchase options related to the movie ? from the latest featured fashions to movie-themed collectables.

An overview of some of the features coming to future Universal HD DVD titles and on UniversalHiDef.com includes:

U-Shop

The first functionality of U-Shop will be enabled with HD DVD release of Evan Almighty. With Universal U-Shop, viewers have the opportunity to shop for items from the movie right from their living room. Consumers can access the entire store from their HD DVD player and start purchasing exclusive items from titles that offer this feature.

Features/Download Center

Users will be able to scroll over numerous stills of the many interactive experiences that are already released on HD DVD. Web-enabled features allow consumers to download exclusive trailers, content and games right to their HD DVD player, allowing one-click access to the Download Center. Consumers can also sign up for newsletters, sweepstakes and partner offers.

Best Buddies/My Scenes

Users will learn how create a Best Buddies list and collect and send their favorite movie clips to friends. Here, users will register their best buddies, who will be uploaded to the server and then accessible from their HD DVD player. Users can manage their buddy list using the HD DVD playback experience or via the PC to build a connected community of friends and movie fans.

Customer Support

The support section features instructions in the "screen grabs" format for easy step-by-step instructions. A list of error codes will also be provided to help identify any issues, along with links to customer support sites for Xbox and Toshiba are also available.


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