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Wednesday, October 03, 2007
Blu-Ray Extends Consumer Promotion Through the Holidays


Six Hollywood studios and six consumer electronics manufacturers are extending the 5 FREE BLU-RAY MOVIES promotion through the holiday season, when consumer purchase interest in high definition is expected to be at a record high.

Consumers who purchase any Blu-ray player, including PLAYSTATION 3, between October 1, 2007 and January 31, 2008, will be able to choose five free Blu-ray movies from among 18 titles offered by the six participating studios.

Studios include Walt Disney Studios Home Entertainment, Lionsgate, MGM Home Entertainment, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment and Warner Home Video. Hardware manufacturers include Panasonic, Philips, Pioneer, Samsung, Sony Electronics and Sony Computer Entertainment.

The 18 titles offered are: Pirates of the Caribbean: Curse of the Black Pearl, Wild Hogs, American Psycho, Chain Reaction, The Devil?s Rejects, Flight of the Phoenix, Full Metal Jacket, Hart?s War, The Last Waltz, Omen 666, The Patriot, The Prestige, Species, Stir of Echoes, Superman: The Movie, SWAT, Swordfish and Ultraviolet. These Blu-ray Discs will be available via mail-in redemption.


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