"PIONEER" and "", meaning "Pioneer" in Chinese, were officially approved as famous trademarks of China in Category 9, Audio Equipment on September 14, 2007.

The Pioneer trademarks follow the six Japanese companies' trademarks that have been already approved as such in China.

When a trademark is designated as famous trademark by the National Administration of Industry and Commerce and other authorities in China, it is recognition that the trademark has become known throughout the country.

"China's official approval of the Pioneer trademarks will extend the protection area of the Pioneer trademarks in China," Pioneer said. "It will be easier for Pioneer to reach appropriate resolutions more quickly, by preventing illicit registrations by third parties or eliminating the unauthorized use of its trademarks, especially in the product areas in which Pioneer has not registered its trademarks," the Japanese compamy added.