SanDisk today launched the SanDisk Express line of high-performance flash memory products, based on the ExpressCard technology standard.
SanDisk Express products aim to deliver
storage solutions for professional videographers and
The first product in the SanDisk Express line is the SanDisk
ExpressCard, a flash memory card designed for a new generation of
professional camcorders that record to ExpressCards rather than
magnetic tape, hard discs or optical discs.
The SanDisk ExpressCard is expected to be available in November, in
8 gigabyte (GB) and 16 gigabyte capacities. Recording time for
high-definition video capture, at 35 megabits per second, will be
approximately 30 minutes on the 8GB card and 60 minutes on the 16GB
Sony is the first major video equipment manufacturer to adopt
ExpressCards as video recording media, with its new XDCAM EX
camcorder. SanDisk and Sony have jointly developed SxS, a
specification to verify that ExpressCard memory cards will support
the high-speed performance required for professional video. The
SanDisk ExpressCard carries the SxS logo, and is expected to be
fully compatible with the XDCAM EX, which has two ExpressCard slots.
ExpressCard is a standard created by the Personal Computer Memory
Card International Association (PCMCIA) as a successor to the PC
Card standard. By connecting directly to a computer's PCI Express
bus, ExpressCards can read and write data at least 2.5 times faster
than PC Cards. Also, ExpressCards are half the size of PC Cards,
allowing slimmer designs in notebook computers and ExpressCard-based
The SanDisk ExpressCard is expected to be available in November in
North America and Europe, in two capacities: 8GB, with a
manufacturer's suggested retail price of $499.99 in the United
States; and 16GB, with a U.S. MSRP of $899.99.