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Monday, September 03, 2007
BenQ Commences New Operation Today

BenQ Corporation announced today that it will commence its new operation today following successful completion of the spin-off plan to separate its branded and manufacturing business.

BenQ, a branded company after the separation, will continue to sell and market products under the BenQ brand name.

BenQ will remain headquartered in Taipei, Taiwan. The company has a paid-in capital of NT$3.62 billion with revenue expected to exceed NT$100 billion in 2009. At the initial stage, BenQ will be 100% owned by Qisda Corporation. Qisda will gradually reduce its shareholdings in BenQ while BenQ explores options for strategic partners and investors.

The newly spun-off BenQ will have an independent Board of Directors and leadership team, including Mr. K.Y. Lee as Chairman, Mr. Jerry Wang as Vice Chairman, and Mr. Conway Lee as President and CEO. Other members of the leadership include: Peter Chen, General Manager of Technology Product Center; Adrian Chang, President of BenQ Asia Pacific; Michael Tseng, President of BenQ China; and Hank Horng, Managing Director of BenQ Taiwan.

"Since the inception of BenQ more than 5 years ago, we have established the brand as a cheerful and trendy hi-tech electronics brand among all consumers." said K.Y. Lee, Chairman of BenQ Corporation. "Going forward, we expect to see faster and stronger growth in our brand through this new focused structure. I strongly believe that our leadership of choice will bring us to new heights."

"The new BenQ is flexible in structure, swift in action and highly customer- and market-driven," said Conway Lee, President and CEO of BenQ Corporation. "We will focus on developing advanced technologies that will shape the next generation of products while fully leveraging external resources to create better lifestyle products for our consumers."

BenQ products are available in 100 countries; its product portfolio includes digital projector, LCD monitors, LCD TVs, digital cameras, mobile phones, laptop PCs, storage devices, media and human interface devices such as mice and keyboards.

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