With the opening of IFA 2007 in Berlin later this month, DTS will demonstrate to the European Consumer Electronics (CE) community its DTS-HD Master Audio codec that provides a gateway to 7.1-channel sound for audio component manufacturers, content developers and consumers.

Taking place August 31st through September 5th in Berlin, the show will also serve as a platform for leading CE brands including Sony, Samsung, Onkyo, Denon, Pioneer, Toshiba and Yamaha to launch DTS-HD Master Audio-enabled home theater components.

"This is the first wave of DTS-HD-featured products, and we expect to see the product offerings quickly expand in the coming months," commented Brian Towne, Senior Vice President & General Manager, Consumer Division at DTS.

As films, games and music become more interactive and immersive, 7.1-channel sound becomes even more essential to the entertainment experience. Underscoring this point are DTS' HD DVD and Blu-ray Disc demonstration discs featuring DTS-HD Master Audio movie and music clips produced in 1080p high definition video with audio that is bit-for-bit identical to the master soundtrack. The discs, which will be showcased by A/V manufacturers at IFA, will include 7.1-channel tracks from famed musicians BT and Omar Hakim, as well as 5.1-channel tracks from Peter Gabriel and Pat Metheny, and clips from the films Ice Age: The Meltdown and Fantastic Four.

DTS will have a presence at the IFA stands of HD DVD (Hall 21.A, Stand #104) and Blu-ray Disc (Hall 6.2, Stand #104 + 107), and will be holding demonstrations of DTS-HD Master Audio.