Microsoft announced the creation of the Internet Services Research Center (ISRC), an applied research organization dedicated to accelerating innovations in search and ad technologies and delivering them more rapidly to advertisers and customers.

The new group will be a part of Microsoft Research, and the team will work closely with MSN and other product groups across the company.

According to Rick Rashid, senior vice president of Microsoft Research, his team has a long history of collaborating with other groups on key challenges and intends to accelerate that work.

"We?re building an even tighter bridge between researchers and product teams," Rashid said. "The ISRC represents a new model for moving technologies quickly from research projects to improved products and services."

Satya Nadella, corporate vice president of Microsoft?s Search & Advertising Platform Group, said deep collaboration between talented developers and researchers throughout Microsoft has consistently delivered advances in search and ad-related technologies. Nadella pointed to efforts concerned with search relevance, spam prevention, product search, content extraction and optical character recognition for book search as examples of past collaboration between the Windows Live Search development team and Microsoft?s research community.