Saturday, August 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Sees Growth Beyond The Desktop With Windows 10
Yahoo Gets Fashionable With Acquisition Of Polyvore
NVIDIA Recalls SHIELD Tablets Due To Battery Issues
Firefox Attacks Microsoft Over Default Browser in Windows 10
Sharp to Exit Americas TV Market
Researchers Showcase Javascript-based Attack On a Computer's DRAM
Hackers Used Twitter hashtags To Extract Data From Compromised Networks
Facebook Unveils New Security Checkup Tool
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 25, 2007
Microsoft, EA Sign Game Ad Deal


Microsoft said on Wednesday it will pipe advertisements into a slate of popular sports video games from Electronic Arts Inc. , including its best-selling "Madden" football franchise.

The deal, which also covers EA's "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games, is a significant win for Microsoft as it tries to build an early lead over rivals such as Google in putting ads into video games.

"The real issue here is that we're making a network play. If I just had 'Madden,' while great, it would be of limited value to advertisers," said Cory Van Arsdale, chief executive of Massive, a game ad company that Microsoft bought last year for $200 million.

The deal comes as Massive faces increased competition from Google, which bought game ad service Adscape for a reported $23 million in March, and from privately held companies such as Double Fusion.

Massive acts as a broker between companies that want to get their ads in front of gamers, and game publishers eager to tap new sources of revenue to offset higher development costs for flashy new titles that can cost $20 million or more to make.

Financial details of the deal were not disclosed.

The deal is also the latest indication of increasingly cozy ties between Microsoft, the world's biggest software company and EA, the No. 1 independent video game publisher.

Last week, Microsoft said its gaming chief, Peter Moore, will leave to become head of EA Sports. Moore's replacement at Microsoft will be Dan Mattrick, a former EA executive who has been a high-level adviser for months.


Previous
Next
MySpace Deletes 29,000 Sex Offenders        All News        Software Can Learn Baby Talk
MySpace Deletes 29,000 Sex Offenders     General Computing News      Software Can Learn Baby Talk

Get RSS feed Easy Print E-Mail this Message

Related News
Nokia Said To Release VR Device
Microsoft Posts FY15 Q4 Loss
Seagate Launches New Hybrid Cloud Data Protection Solutions
Microsoft Universal Foldable Keyboard Released
Microsoft to Cut Thousands Of Jobs, Write Down Nokia Phone Business
More Job Cuts For Microsoft
AOL To take Over Microsoft's Display Ads
Seagate Demos HAMR Drives
New Seagate Backup Plus Drives Feature 200GB Of OneDrive Cloud Storage
Nadella Announces Company Shakeup
New Samsung HDDs Deliver up To 4TB Of Storage In Thin And Portable Designs
Microsoft at E3 2015

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .