Monday, September 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple's iCloud Could Have Allowed Celebrity Nude-Photo Leak
Google To Launch New Budget Phone In India
Asus ZenWatch To Have Voice Control Features
Miraisens Showcases Touchable 3D Tech
Nintendo's Figurines Coming Later This Year
ASUS and G.Skill Take Overclocking Records
Korean Researchers Advance Synthesis Process for Graphene Quantum Dots
LG Display Opens LCD Panel Plant in China
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > AOL to ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 25, 2007
AOL to Buy Ad-targeting Network


America Online (AOL) is following the leads of rivals Google and Microsoft by buying a firm specializing in tailoring Internet ads to the tastes or interests of website visitors.

AOL announced Tuesday that it is acquiring TACODA, a New York City start-up that uses "behavioral targeting" to calculate which online ads are most likely to result in money-making "clicks" by respective Internet users.

Financial terms of the deal were not disclosed.

AOL, a subsidiary of media colossus Time Warner, is making the acquisition as competition in the multi-billion dollar online advertising arena intensifies.

Google is expanding its online advertising empire to video and graphics realms with the purchase of ad-targeting powerhouse DoubleClick and Microsoft is trying to keep pace by buying aQuantive Inc.

Yahoo bolstered its position by taking over online advertising exchange Right Media.

TACODA was founded in 2001 and has "patent-pending technologies ... to target relevant messages to specific audience segments," according to AOL.


Previous
Next
U.S.- China Joint Probe Nets $500 mln Fake Software        All News        Denon Announces $2,000 Blu-ray Player
U.S.- China Joint Probe Nets $500 mln Fake Software     General Computing News      Microsoft Curtails How Long it Stores Web Searches

Get RSS feed Easy Print E-Mail this Message

Related News
AOL Reports Cyber Attack
AOL Video Content to Be Available on Microsoft Devices
AOL Unveils The ONE Ad Platform
AOL, Microsoft, Yahoo To Streamline Access To Ad inventory For Advertisers
AOL Releases Alto Cloud-based Email App For Gmail, Yahoo Mail, AOL Mail And .Mac
AOL's Video Library Comes To YouTube
Microsoft To Spend $1.056 Billion On Buying AOL Patents
Yahoo, Microsoft and AOL Announce Advertising Alliance
AOL to Acquire The Huffington Post For $315 Million
AOL Targets Yahoo
AOL To Sell Bebo
AOL Integrates AIM with Facebook Chat

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .