Wednesday, November 26, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
HP Reports Fiscal 2014 Full-Year and Fourth Quarter Results
Hitachi Wearable Device Monitors Brain Functions
Hitachi Technology Stores Digital Data In 100 Recording Layers, Data Can be Stored For 300 million Years
Sony To Provide Refunds To Users Over Misleading Ads For PlayStation Vita
Blu-ray Movie Discs Used As Templates For Improving Solar Cell Performance
PC Outlook Remains Cautious
Trade Your iPhone for BlackBerry Passport And Get $550
GreatFire.org Unblocks BBC Chinese
Active Discussions
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
 Home > News > General Computing > AOL to ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 25, 2007
AOL to Buy Ad-targeting Network


America Online (AOL) is following the leads of rivals Google and Microsoft by buying a firm specializing in tailoring Internet ads to the tastes or interests of website visitors.

AOL announced Tuesday that it is acquiring TACODA, a New York City start-up that uses "behavioral targeting" to calculate which online ads are most likely to result in money-making "clicks" by respective Internet users.

Financial terms of the deal were not disclosed.

AOL, a subsidiary of media colossus Time Warner, is making the acquisition as competition in the multi-billion dollar online advertising arena intensifies.

Google is expanding its online advertising empire to video and graphics realms with the purchase of ad-targeting powerhouse DoubleClick and Microsoft is trying to keep pace by buying aQuantive Inc.

Yahoo bolstered its position by taking over online advertising exchange Right Media.

TACODA was founded in 2001 and has "patent-pending technologies ... to target relevant messages to specific audience segments," according to AOL.


Previous
Next
U.S.- China Joint Probe Nets $500 mln Fake Software        All News        Denon Announces $2,000 Blu-ray Player
U.S.- China Joint Probe Nets $500 mln Fake Software     General Computing News      Microsoft Curtails How Long it Stores Web Searches

Get RSS feed Easy Print E-Mail this Message

Related News
AOL Reports Cyber Attack
AOL Video Content to Be Available on Microsoft Devices
AOL Unveils The ONE Ad Platform
AOL, Microsoft, Yahoo To Streamline Access To Ad inventory For Advertisers
AOL Releases Alto Cloud-based Email App For Gmail, Yahoo Mail, AOL Mail And .Mac
AOL's Video Library Comes To YouTube
Microsoft To Spend $1.056 Billion On Buying AOL Patents
Yahoo, Microsoft and AOL Announce Advertising Alliance
AOL to Acquire The Huffington Post For $315 Million
AOL Targets Yahoo
AOL To Sell Bebo
AOL Integrates AIM with Facebook Chat

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .