Friday, January 20, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Sharp Establishes New Research and Development Center for Home Appliances in China
Samsung Seeks Arbitration Over LCD Supply Halt
Canon May Invest In Toshiba's Chip Business
Samsung To Explain What Caused The Galaxy Note 7's ban In Press Event
Nintendo's 'Fire Emblem Heroes' Smartphone Game features in-app Purchases
Fujifilm X-T20 Features New 24MP Sensor and 4K Video Capture
Samsung Begins Rollout of Android 7.0 Nougat
European Commission Welcomes Steps Taken by Amazon, Audible and Apple to Improve Competition in Audiobook Distribution
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > AOL to ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 25, 2007
AOL to Buy Ad-targeting Network


America Online (AOL) is following the leads of rivals Google and Microsoft by buying a firm specializing in tailoring Internet ads to the tastes or interests of website visitors.

AOL announced Tuesday that it is acquiring TACODA, a New York City start-up that uses "behavioral targeting" to calculate which online ads are most likely to result in money-making "clicks" by respective Internet users.

Financial terms of the deal were not disclosed.

AOL, a subsidiary of media colossus Time Warner, is making the acquisition as competition in the multi-billion dollar online advertising arena intensifies.

Google is expanding its online advertising empire to video and graphics realms with the purchase of ad-targeting powerhouse DoubleClick and Microsoft is trying to keep pace by buying aQuantive Inc.

Yahoo bolstered its position by taking over online advertising exchange Right Media.

TACODA was founded in 2001 and has "patent-pending technologies ... to target relevant messages to specific audience segments," according to AOL.


Previous
Next
U.S.- China Joint Probe Nets $500 mln Fake Software        All News        Denon Announces $2,000 Blu-ray Player
U.S.- China Joint Probe Nets $500 mln Fake Software     General Computing News      Microsoft Curtails How Long it Stores Web Searches

Get RSS feed Easy Print E-Mail this Message

Related News
AOL To take Over Microsoft's Display Ads
Verizon to Acquire AOL
AOL Reports Cyber Attack
AOL Video Content to Be Available on Microsoft Devices
AOL Unveils The ONE Ad Platform
AOL, Microsoft, Yahoo To Streamline Access To Ad inventory For Advertisers
AOL Releases Alto Cloud-based Email App For Gmail, Yahoo Mail, AOL Mail And .Mac
AOL's Video Library Comes To YouTube
Microsoft To Spend $1.056 Billion On Buying AOL Patents
Yahoo, Microsoft and AOL Announce Advertising Alliance
AOL to Acquire The Huffington Post For $315 Million
AOL Targets Yahoo

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .