Monday, February 08, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG'S Flagship SIGNATURE OLED TV Now Available In The U.S.
Imagination Tech CEO Steps Down As Company Reports Losses
Google Has A Gear VR Competitor In The Works: report
Sony Xperia Z5 and Xperia Z5 Compact Are Now Shipping In The U.S.
Following Outcry, Twitter's Dorsey Says Live Tweets Are Here To Stay
Samsung Files Patent For A Vein-authentication System On A Smartwatch
BlackBerry Cuts 200 Jobs To Trim Costs
Taiwan Earthquake Temporarily Suspended TSMC's And UMC's Production
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, July 23, 2007
Microsoft Curtails How Long it Stores Web Searches


Microsoft said on Sunday the software maker was taking new steps to protect consumer privacy in the areas of Web search and online advertising and called on the Internet industry to support it.

Microsoft said it was responding to public concern over the recent consolidation of the online ad industry as well as stepped-up interest from government regulators in its call for a comprehensive rather than piecemeal approach to privacy.

"We think it's time for an industrywide dialogue," Peter Cullen, Microsoft's chief privacy officer, said in an interview. "The current patchwork of protections and how companies explain them is really confusing to consumers."

Specifically, Microsoft said it would make all Web search query data anonymous after 18 months on its "Live Search" service, unless it receives user consent to store it longer. The policy changes are retroactive and worldwide, it said.

Microsoft plans to store customer search data separately from data tied to people, e-mail addresses or phone numbers and take steps to assure no unauthorized correlation of these types of data can be made. It also will permanently remove "cookie" user identification data, Web address or other identifiers.

As part of Microsoft's push, Ask.com has agreed to join Microsoft in calling for the industry to adopt a common set of privacy practices for data collection, commercial use and consumer protection in search and online advertising. Last week, it unveiled AskEraser, a service that will allow Ask customers to change their privacy preferences at any time.

Microsoft's initiatives follow recent moves by Google, the dominant provider of Web searches and the company most under fire by privacy advocates concerned at how rapid advances in search technology may pose unprecedented threats to consumer privacy.

Google set in motion industry efforts to limit how long Web search data is stored by being first to say it will in the future cleanse personal information from its databases after 18 months. Microsoft is one-upping Google by making its move retroactive.

Google has stepped up its own efforts to reach compromises with European Union and U.S. policy-makers in recent months.

Both Google and Microsoft face scrutiny from U.S. and European regulators over their plans to merge with major players in the online advertising industry.

Google is seeking approval to buy advertising services firm DoubleClick for $3.1 billion, a move analysts say will more than double the number of Web users to whom it serves up online ads. Similarly, Microsoft plans to buy diversified ad services company aQuantive, a DoubleClick rival, for $6 billion. A shareholder meeting to approve the deal is set for August.


Previous
Next
ATI Catalyst 7.7 Video Drivers Released        All News        Verbatim at IFA
AOL to Buy Ad-targeting Network     General Computing News      Opera 9.22 Released

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Buys SwiftKey
Microsoft Wants To Take The Data Center Underwater
Microsoft Cloud And Server Business Help Company's Earnings
Microsoft releases CNTK Deep Learning Toolkit
Microsoft Recalls AC Power Cord for Surface Pro
Microsoft To Donate $1 billion in Cloud Computing Resources
Microsoft Turns Minecraft Into An Education Tool
Microsoft To Stop Supporting Internet Explorer 8, 9 And 10 On January 12
Microsoft Faces Antitrust Probe In China
Microsoft To Notify Users Of Suspected Hacking By Governments
Microsoft To Bring Windows 10 to Public Sector Customers in China
Microsoft Says SmartScreen Protects From Drive-by Attacks

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .