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Tuesday, July 03, 2007
Amazon.com and Microsoft Help Indie Filmmakers Jump Into HD DVD


Amazon.com and Microsoft today announced the 1,000 HD DVD IndiesProject, designed to lower the barriers to entry for filmmakers to produce movies in the HD DVD format.

Jointly sponsored by Amazon and Microsoft, the project will provide free authoring and setup services for up to 1,000 indie titles.

"This collaboration with Microsoft is a great opportunity for independent filmmakers to reach Amazon customers with their films via the HD DVD format," said Peter Faricy, vice president of music and movies at Amazon.com. "By working together with Microsoft and leveraging the proven CustomFlix DVD on Demand model, we can lower the barriers to entry for independent filmmakers and dramatically increase the selection we offer our customers."

The project will be spearheaded by CustomFlix, which will bring as many as 1,000 feature-length independent films to Amazon customers using the CustomFlix DVD on Demand technology, which produces and ships DVDs only as they are ordered. This model improves the cost structure for independent filmmakers by eliminating the need for costly inventory.

Sundance Channel will be reviewing the high-definition features for potential broadcast on the network as well as making its own HD original eco-series, "Big Ideas for a Small Planet," available for purchase through Amazon?s HD DVD program.

"The use of Microsoft technology and authoring expertise will ensure that all the HD DVD titles offered by Amazon have impeccable quality, thanks to the VC-1 codec and innovative interactive scenarios with HDi," said Amir Majidimehr, corporate vice president for the Consumer Media Technology Group at Microsoft.


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