The Blu-ray Disc Association (BDA) announced an online promotion plan over the following months, offering consumers five free BD movies with each BD player or PlayStation 3 console.
BDA's marketing campaign follows Toshiba's announcement
five free HD DVD movies to consumers who purchase any
Toshiba HD DVD player. Both BDA and HD DVD Promotion Groups
are competing strongly in the market with similar
offerings, in the ongoing "format war" related to the
BDA's offering is estimated to be worth US$100-150, based on
current market prices of Blu-Ray movie titles. Among the
titles on offer are top hits from all Blu-ray supporters
including Sony, Disney, Fox/MGM, Lionsgate and
Warner. On the menu are such favorites as 'Pearl Harbor,'
'Corpse Bride,' 'Black Rain,'
'Transporter 2' and 'Devil's Rejects.'
Full details of the promotion will be available from the
website www.bluraysavings.com, which is schedulled to go
live this weekend.
Toshiba currently sells its HD DVD players for US$299, while
BD players or the Blu-Ray-enabled PS3 consoles sell at about
US$500. The BDA offering could be considered as an effort
to make up this price difference. However, BDA is also facing competition from Microsoft's external HD DVD-ROM drive for the Xbox 360, which has been selling well.