Primera announced lower pricing on its Bravo SE Disc Publisher, Bravo SE Blu Disc Publisher and Bravo SE AutoPrinter until June 30, 2007.

Pricing is as follows:

- Bravo SE AutoPrinter, $995 MSRP, $300 Rebate, Price After Rebate $695
- Bravo SE Disc Publisher (CD/DVD), $1,495 MSRP, $500 Rebate, Price After Rebate $995
- Bravo SE Blu Disc Publisher (CD/DVD/BD), $2,995 MSRP, $750 Rebate, Price After Rebate $2,245

Rebates are available through June 30, 2007 and are valid only in the USA and Canada.