The Assassin's Creed franchise will make its debut on the PLAYSTATION 3 computer entertainment system, the Xbox 360 video game and entertainment system from Microsoft and PC.

As a testament to its pre-launch following and buzz, the latest Assassin's Creed gameplay trailer, released on May 23, exceeded more than 1.3 million downloads via GameTrailers.com in less than a week.

"Assassin's Creed is going to be a huge launch for Ubisoft this year along with the added prestige of being the start of this exciting new franchise that is bringing something completely new to the market," said Tony Key, vice president of marketing, Ubisoft. "We?re confident that Assassin's Creed will exceed expectations as a 'must-have' title this holiday season and will achieve both critical and commercial success."

The game is set in 1191 AD, when the Third Crusade was tearing the Holy Land apart. Shrouded in secrecy and feared for their ruthlessness, the Assassins intend to stop the hostilities by suppressing both sides of the conflict. Players will assume the role of the main character, Altair, and will have the power to throw their immediate environment into chaos and truly experience the art of a master assassin.

In 2006, Assassin's Creed received the Game Critics Award: Best of E3 2006 for "Best Action-Adventure Game" and swept the "Best PS3 Game" category across numerous video game Web sites.