Saturday, July 23, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Verizon Closer To Yahoo Deal
Lite-On Expands Its SSD Storage Manufacturing
Samsung Sues Huawei
Facebook's Aquila Maiden Flight Is A Reality
ASML Makes Progress on EUV
Google Keeps The Lead Pack In Federal Lobbying Expenditures
NVIDIA Titan X Video Card Coming in August For $1200
Shuttle Launches New Fanless Intel Skylake U Platform Media Players
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, June 06, 2007
Google in Alliance with Salesforce Marketing Software Maker


Google joined with marketing software maker Salesforce.com Inc. on Tuesday to say they have developed a new product that lets Google advertising be resold using Salesforce software, as part of a wide-ranging alliance.

Executives of Google and Salesforce, a pioneer in selling software as a Web service to businesses, told a news conference in San Francisco that Salesforce will resell the Google AdWords platform, acting as an official distribution channel aimed at small- and medium-sized business customers.

Financial details of that agreement were not disclosed.

As an example of how the deal will work, a user visiting a business's site using Salesforce and Google software could click on a Google-delivered advertisement and fill out a form asking for more information on the business's products. This customer data would automatically be piped into the company's Salesforce customer database for further action and follow-up.

"This is a natural partnership," Sheryl Sandberg, Google's vice president of global online sales and operations, said at the news conference, according to Reuters. "Both companies are in the business of helping small businesses succeed."

Beyond the reseller relationship, the two companies are also working together to give independent software developers a way to create hybrid applications that combine Salesforce's sales and marketing software with Google AdWords ad services.

The new Web-based software, run as mini-applications known as "gadgets" or "widgets" inside Google or Salesforce software, would be certified under a program run by the two companies.

Executives of the two companies said Salesforce Group Edition featuring Google AdWords is the first of several products that will result from the alliance.

News of the partnership, which had dribbled out in reports in the last two weeks, had sent Salesforce stock up more than 10 percent. Shares of Google, 2.3 percent higher on Nasdaq.


Previous
Next
Intel Updates Software Compilers For Multi-Core Processors        All News        Pac-Man Returns on Xbox 360
LG Electronics, Microsoft in Patents Deal     General Computing News      Sanyo and MediaTek Reach Settlement in Patent Infringement Litigation

Get RSS feed Easy Print E-Mail this Message

Related News
Google Keeps The Lead Pack In Federal Lobbying Expenditures
South Korea Probes Google: report
European Antitrust Authorities Send Complaints To Google on Advertising, Search
Google Wants To Make Websites Viewable in VR
Google Says SSDs Not Perfectly Stable Yet For Data Centers
Qualcomm Snapdragon 600 and 800 Procesors To Support Google Tango Augmented Reality Technology
KDDI, Google Complete 60-Terabit Trans-Pacific Cable
Google Offers Users More Ways To Manage Ads
Google Brings Higher Resolution Imagery To Maps
Google To Face New Antitrust Charges In Europe
Meet Lenovo PHAB2 Pro, Google 's First Tango Smartphone
Google Nest Chief Fadell Steps Down

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .