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Monday, May 21, 2007
Samsung at SID 2007


Samsung is exhibiting two of its leading display products, as well as a few concept prototypes at the 45th annual Society for Display (SID) 2007 exhibition being held here May 22-24.

Samsung is exhibiting the 40" LCD TV with LED backlight that has been awarded this year?s SID Gold Award for Display of the Year. The 40-inch LED-backlit display delivers a contrast ratio of 10,000:1, which is five times higher than that of LCD panels with a CCFL backlight. Color saturation is also 105% of the NTSC standard.



The largest LCD TV panel for mass production is also being demonstrated at the exhibition. Featuring proprietary 120Hz McFiTM (motion-compensated frame interpolation) technology, the new 70" LCD display refreshes motion picture images at twice the speed of conventional 60Hz models.

Samsung also is exhibiting an A4-sized/14.3-inch diagonal color "electronic paper" (e-paper), a plastic, flexible display that can deliver color images even when the surface is bent. It also continues to show a static image after power has been shut off. For this "concept" model, the company used 130C low-temperature amorphous (non-crystalline) silicon processing to prevent distortion of the plastic substrate.

In addition, the company also is unveiling a 40 inch black-and-white e-paper at the exhibition. The display is an EPD (electrophoretic display) that can be used for creating large digital information displays (DIDs), with HD resolution (1,366 X 768 pixels). The e-paper alo consumes very little power: 300mW at one frame per minute, which is 1/500 that of a conventional LCD display.

Other products being exhibited at this year?s SID include a 24" LCD monitor panel with LED backlight, with room for two A4 pages side to side and two more inches for the Windows Vista sidebar panel. The company is also exhibiting a double-sided 2.22" LCD panel for mobile phones.


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