Monday, September 22, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Pushes Back Xbox One Debut In China
New Oculus 'Crescent Bay' Headset Announced
Microsoft Offers iPhone Users 30 GB of Free Storage
New Tizen Device Coming in India
Samsung Launches My Knox App For Latest Mobile Device
Android L To Support Encryption By Default
Microsoft Outlines Basic Elements Of Direct3D 12
New GeForce WHQL Driver Released
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Online ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 10, 2007
Online Complaints Rise by 33% in 2006


The Advertising Standards Authority (ASA) Annual Report for 2006, published today, has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.

Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads were complained about - 12,842. And, mirroring the growing importance of the Internet in advertising, the number of complaints about advertising online rose by 33%.

Religious offence, violent imagery and same-sex kisses dominate the listing of the top ten most complained about ads of the year.

Launching the Annual Report, ASA Chairman, Lord Borrie QC, said: "2006 may have seen a rise in the number of ads attracting complaints, but, pleasingly, the proportion of ads falling foul of the advertising codes did not rise. The Internet is now the second most complained about non-broadcast advertising format - a rise unmatched by any other media. Yet the boundaries of regulatory responsibility online are still unclear. The industry needs to address this issue quickly so that consumer faith in online messages can be as high as it is for advertising that appears in traditional formats."


Previous
Next
MPEG LA Calls For Patents Related to HD DVD        All News        OCZ Introduces Faster SDHC Memory Cards
Microsoft Opts to Build Rather than Buy Business Software     General Computing News      Yahoo Personalizes Online Travel Planning

Get RSS feed Easy Print E-Mail this Message

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .