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Monday, May 07, 2007
Sonic Enters Licensing Agreement with RIM

Sonic Solutions today announced it has entered a licensing agreement with Research In Motion (RIM) to provide a customized version of its Roxio Media Manager software application.

Roxio Media Manager for BlackBerry, which is now shipping with the new multimedia-capable BlackBerry Curve, allows users to easily manage, transfer and enhance photos, videos and music between their computer and smartphone. As part of the agreement, Roxio Media Manager will also be available to owners of the BlackBerry Pearl and BlackBerry 8800 series smartphones as part of a future update of the BlackBerry Desktop Manager for those handsets.

Roxio Media Manager enables users to move content between their computer and the smartphone's internal or expandable memory storage. The application allows users to search for media files on their computer, view and organize them, create MP3 music files from CDs, add audio tags, create smart playlists that allow a song to be used across multiple playlists without duplicating the file on the handset, and convert pictures, music and videos. Roxio Media Manager also includes a feature called AutoMix that instantly creates perfect playlists of complementary songs based on a single 'seed' song chosen by the user. The media manager also includes Roxio PhotoSuite 9 LE, a tool that makes it easy to edit pictures and create photo albums.

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