Google is stepping up efforts to allow its users to personalize how they search the Web, moving beyond the one-size-fits-all approach to search it already offers.

iGoogle allows users to share their own writings, photos, lists and other creative efforts and gives consumers personalized views of the Web through use of their geographical location and search history.

Reinventing the classic Google.com home page -- with its simple, uncluttered design -- the company is introducing features that range from colorful new Web page designs to helping users publish their own creative content.

Google is borrowing or reinventing ideas that have already become popular features on many social network sites such as MySpace, Facebook, Flickr, Bebo and Photobucket, where users are encouraged to share their own creative work with friends.

To help users create personalized features on iGoogle, the company introduced "Gadget Maker," which allows any user who knows how to upload a photo and fill out a simple Web form to publish their content without knowing computer coding.

Google introduced seven templates for creating personalized "gadgets" -- publishing features -- that include tools for publishing photos, sending virtual greeting cards or creating personal profiles or lists of favorite songs or films.

Google's personalized home page, introduced two years ago, offers users the ability to choose from thousands of regularly updating Web features on one page. T

This week, iGoogle personalized Web search will be available in 40 countries and 26 languages, up from 22 nations and 15 languages where personalization is now offered.