Monday, November 30, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
TDK To Buy Semiconductor Factory From Renesas Electronics
Swatch Parners With Visa On Pay-by-the wrist Payments
Amazon Unveils New Drone For Prime Air Delivery
Google Glass Evoluion Could Be A Monocle
NSA's Phone Surveillance Program Changes
Lenovo and Razer Partner to Make Gaming PCs
LG Display Makes Huge Investment in OLED Panels
Sony To Bring Remote Play Feature To PS4
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Yahoo! ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, April 30, 2007
Yahoo! Acquires Right Media

Yahoo! today announced that it has entered into a definitive agreement to acquire Right Media Inc., creator of the Right Media Exchange.

Under the terms of the agreement, which follows Yahoo!'s 20 percent strategic investment in Right Media in October 2006, Yahoo! will acquire the remaining equity interest in Right Media for approximately $680 million.

"The acquisition of Right Media will further Yahoo!'s goal to create the industry's most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising," said Terry Semel, chairman and CEO of Yahoo!.

The announcement comes just a few weeks after DoubleClick agreed to be acquired by Google for $3.1 billion. Since that deal, some analysts have speculated that Yahoo would acquire control of Right Media to help it compete against the Google-DoubleClick alliance.

Yahoo said that after the acquisition it would increase its participation in the exchange as both a buyer and seller of ads. The company said it planned eventually to sell all the nonpremium ad space on Yahoo through the exchang.

The deal will give advertisers more choices of where to place ads and will allow publishers to sell their own advertising inventory alongside Yahoo's, they said. Yahoo executives said that about 1,000 publishers are using Right Media to sell ad space on their sites.

OCZ Unleashes VBoost USB 2.0 Flash Drive        All News        Apple Says Some Notebooks May Have Battery Issues
Microsoft Releases Test Version of Silverlight Media Player     General Computing News      New Licensing Scheme Could Boost Music Services in Europe

Get RSS feed Easy Print E-Mail this Message

Related News
Top Brands Partner with Yahoo for Live Stream of an NFL Game
Yahoo Signs Ad Pact With Google
Yahoo Eliminates Login Passwords With New Service
Yahoo Unveils New Ad Technologies
Alibaba Spinoff May Cost Yahoo More Than Expected
Yahoo Gets Fashionable With Acquisition Of Polyvore
Yahoo Introduces Livetext Messaging App
Yahoo To Enter The Daily Fantasy Sports Market
Yahoo Takes More Services Offline
Yahoo Gives Advertisers Fraud Verification Tools
Yahoo Releases New Video Series
Is Yahoo Readying New Messenger?

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .