Monday, April 23, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
AMD Details New 35W Ryzen 3 2200GE, Ryzen 5 2400GE APUs With Graphics Built in
Samsung QLED TVs Receive '100 Percent Color Volume' Certification
GSMA Delays eSIM Technology as U.S. DoJ of U.S. Probes Coordination With AT&T and Verizon
Apple to Replace Some MacBook Pro Laptop Batteries
ZTE's Nubia Red Gaming Phone Released
LG Display's OLED Smartphone Screens Still Not Ready For Apple
Nintendo Labo Kits Now Available
June's VLSI Symposium Focuses on Next Generation Transistor Technology and MRAM
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, April 13, 2007
Google to Acquire DoubleClick


Google announced today a definitive agreement to acquire DoubleClick, a global leader in digital marketing technology and services, for $3.1 billion.

The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:
- For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
- For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
- For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.

Both companies have approved the transaction, which is subject to customary closing conditions, and is expected to close by the end of the year.


Previous
Next
Google to Pay $3.1 bln Cash For DoubleClick Ad Business        All News        LSI Provides High Definition Encoder
Google to Pay $3.1 bln Cash For DoubleClick Ad Business     General Computing News      LSI Provides High Definition Encoder

Get RSS feed Easy Print E-Mail this Message

Related News
LG SmartThinQ Home Appliances Get Amazon Alexa Connectivity
Google's Funding Choices For Publishers Expand in More Countries
Google Says Publishers are Responsible for Getting Users' Consent to Comply With New EU Privacy Law
Google to Develop Its Own Blockchain-Related Technology
Google Focuses on News Publishers With New Initiative
Google Introduces Google Play Instant
Google to Make Money From Each Product Purchase
Google to Ban Ads on Cryptocurrencies
Google Assistant Coming to iPad
New Google ad Policy to Exclude Non-profits With Low Click-Through-Rate
Google Hangouts Chat now Available
Google's Clips Camera Brings AI Closer to Consumers

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .