Tuesday, January 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Sprint is Buying Stake in Tidal
Xiaomi's Global Vice President Hugo Barra is Leaving the Company
Samsung Announces Cause of Galaxy Note7 Incidents, Shares Quality Assurance Measures
Hon Hai chief Mulls US$7 Billion Display Panel Investment in U.S.
Apple Sues Qualcomm Over Patent Royalties
Sharp Establishes New Research and Development Center for Home Appliances in China
Samsung Seeks Arbitration Over LCD Supply Halt
Canon May Invest In Toshiba's Chip Business
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, April 13, 2007
Google to Acquire DoubleClick


Google announced today a definitive agreement to acquire DoubleClick, a global leader in digital marketing technology and services, for $3.1 billion.

The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:
- For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
- For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
- For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.

Both companies have approved the transaction, which is subject to customary closing conditions, and is expected to close by the end of the year.


Previous
Next
Google to Pay $3.1 bln Cash For DoubleClick Ad Business        All News        LSI Provides High Definition Encoder
Google to Pay $3.1 bln Cash For DoubleClick Ad Business     General Computing News      LSI Provides High Definition Encoder

Get RSS feed Easy Print E-Mail this Message

Related News
Updated Google App For Android Will Save Results If Your Connection Is Bad
Google Assistant Coming on Android TVs
Google Buys Limes Audio
2016 In Google Search: From Powerball Numbers to Olympic Champions
Google Plans Ride-Sharing Service With Fiat Chrysler: report
Google Said to Bring Internet To Cubans
Google Opens its Digital Assistant to Developers
Google To Go Completely Green Using Renewable Energy Only
Facebook, Twitter And Google Are Partnering To Help Curb Spread of Online Terrorist Content
Google Launches New Personal Safety App
Google Detects Diabetic Eye Disease With Machine Learning
Google Will Tell You If Your Favorite Bar Is Crowded

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .