Wednesday, July 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Unveils New LEVEL U Wireless Bluetooth Headset
Sony's New Wireless Speakers Available In The U.S.
Fujitsu ETERNUS DX8000 S3 Disk Storage Systems Aim At mainframes And Open Systems
Sony Launches Crowdfunding Platform For Its Products
FIDO Alliance Specifications Add Support for NFC and Bluetooth
Apple Music Goes Live
New Acer Curved IPS Display Comes With AMD FreeSync Support
New Meizu MX5 Unveils In China
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Mobiles > Yahoo S...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, March 27, 2007
Yahoo Signs First Partners in Mobile Ad Push


Yahoo on Tuesday will take the next step to bring advertising to mobile phones by offering publishers of Web sites aimed at cellphone users a set of tools for posting and managing ads via Yahoo.

The Internet media company said it plans to offer what it calls Yahoo Mobile Publisher Services, a suite of services to place targeted advertisements in response to searches consumers perform on mobile Web browsers.

The company said beyond advertising that would run on its own Web pages, it is working with three initial partners with established mobile audiences.

The Yahoo Mobile Ad Network will include MobiTV, an early leader in delivering TV to mobile phones, Norway's Opera, whose browser is featured on many phones in Europe and Asia, and Go2, a U.S. yellow pages service for mobile phone users. The first ads will run in the second quarter.

"We started with text search on mobile phones, then we had display ads, now we have video and in-game advertising is next," said Marco Boerries, senior vice president of Yahoo's Connected Life business unit. "For the first time, mobile publishers have access to a big mobile ad network.

These services are aimed at advertisers, Web sites seeking to attract mobile phone users, as well mobile network carriers, the company said. Publishers can choose the ad formats they want to run ranging from graphical display -- or miniature banner ads -- to sponsored search links.

Sunnyvale, California-based Yahoo said it is introducing its mobile ad system in 19 countries, in a bid to convince its stable of big-name corporate advertisers that such ads will be seen by a broad-enough audience to make investment in them worthwhile.

Boerries said Yahoo plans to add more publishing partners in coming months while seeking to ensure ad quality remains high as consumers adapt to seeing more ads on their phones. More details are at http://mobile.yahoo.com/business.


Previous
Next
OCZ Combines microSD, SD, and USB in One        All News        Napster, AT&T in Wireless Music Tie-up
SRS Labs Releases New Audio Solutions for Windows Mobile 6     Mobiles News      Napster, AT&T in Wireless Music Tie-up

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Takes More Services Offline
Yahoo Gives Advertisers Fraud Verification Tools
Yahoo Releases New Video Series
Is Yahoo Readying New Messenger?
Microsoft, Yahoo Renew Search Deal
Yahoo Autos Is Launching Today
Yahoo Will Text You Your Password
Yahoo Gains Search Share
Yahoo Announces New Mobile Developer Suite
Yahoo To Spin-Off Remaining Stake in Alibaba Group
Yahoo Almost Reaches Bing In US Search Share
Ebola, Frozen and Ariana Grande Top Yahoo's Most-Searched

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .