Friday, March 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Delivers Telemetry-free Windows 10 To China
Samsung Plans To Release New Curved TVs
ASUS STRIX GD30 Gaming Desktop Released
New Alcatel A30 and Moto G5 Plus Available On Amazon
CIA Used Sophisticated Hack Techniques To Apple Devices: WikiLeaks
Samsung Adds 4G LTE Capability to Gear S3 Classic
Micron's Revenue Increased Due To Strong Memory Chip Sales
U.S. Senate Puts ISP Profits Over Your Privacy
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Sony to...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, February 13, 2007
Sony to Spend Less on Chip Development


Sony will cut back on future chip spending and may not produce advanced chips used in its PlayStation 3 in-house, a senior executive said on Tuesday, in a move aimed at driving the semiconductor unit's nascent earnings recovery.

Improving profitability in its chip division is important for the Tokyo-based electronics and entertainment conglomerate, which targets an operating margin of 5 percent in the business year from April, up from an estimated 0.7 percent a year earlier.

Sony Executive Deputy President Yutaka Nakagawa told reporters that investment in chips would come down significantly from the 460 billion yen ($3.8 billion) allocated over the three business years since April 2004.

Sony is already producing the cell chips, dubbed "supercomputer on a chip," using 90- and 65-nanometre circuitry for the PS3, and plans to move onto the 45-nanometre variety by 2009.

Narrower circuitry makes the size of a chip smaller and helps manufacturers cut per-chip production costs.

As the cell, as well as a Blu-ray high-definition optical disc player, have driven up the PS3 price, lower costs for the high-speed chip are expected to help the new game machine better compete with Nintendo's Wii and Microsoft's Xbox 360.

But finer circuitry also means heavier initial investments for chip makers as costs for chip-making equipment balloon.

"We tentatively plan to start commercial production of 45-nanometre chips in late 2008 or early 2009. We are going to study carefully whether we should carry out all the capital investment and produce them in-house," Nakagawa said.

"When we first offered the PS2, there were no semiconductor companies that were able to make chips for the machine, so we did it ourselves. But now, there are companies that specialize in chip production," Nakagawa said.

Such chip makers include Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC) and United Microelectronics Corp. (UMC) , the world's largest and second-largest contract chip makers.

"They are aggressively investing in cutting-edge technology. Our basic understanding is that we probably won't need to do everything by ourselves for next-generation chips."

Sony's PS3 sales have so far paled in comparison with the rival Wii.

The Nintendo machine outsold the PS3 nearly three to one in Japan last month, according to video game magazine publisher Enterbrain, which blamed PS3's higher price tag and a shortage of game titles.


Previous
Next
MPEG Surround Becomes International Standard        All News        Virtual Windows to Run Unmodified on Linux
Enemy Territory: QUAKE Wars is Coming to Next-Gen Consoles     Games News      TransGaming & nVidia to Bring Top Games to the Macintosh

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
MWC: Sony Adds Four New Photo-centric Smartphones To X-series
Sony Unveils Pricing And Availability Of 2017 4K HDR Ultra HD TVs And Ultra HD Blu-ray Player
Sony Develops the First 3-Layer Stacked CMOS Image Sensor with DRAM for Smartphones
Sony's Profit Dropped Despite Healthy Video Game Business
Sony Broadens its Line of Laser Light Source Z-Phosphor Projectors
Sony to Book Impairment Loss of 112.1 bil. Yen In Movie Business, Due To Low Blu-ray and DVD Sales
Sony Unveils OLED TV, Visual And Audio Entertainment Products At CES
LG Display To Supply OLED Panels To Sony
Sony Audio and Video Products That Work With the Google Assistant on Google Home
Sony To Release More Mobile Phone Games In 2017, Announces Project Field Controller
Sony and SKY Perfect JSAT Demonstrated Live Simultaneous 4K-HDR and HD-SDR Broadcast
Sony to Release First PlayStation games For Smartphones Next March

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .