Friday, March 27, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Defeated in English Court - Decision Opens Door for Litigation by Millions of British Apple Users
LG G4 Smartphone Coming Late April
BlackBerry Posts Quarterly Profit
AMD Showcases DirectX 12 Performance in new 3DMark API Overhead Feature Test
Facebook Wants To Further Expand Social Networking Experience
New HEVC Patent Pool Launched
Micron and Intel Unveil New 3D NAND Flash Memory
Amazon Cloud Drive Now Offers Unlimited Storage
Active Discussions
how to copy and move data files to dvd-rw
cdrw trouble
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
 Home > News > Games > Sony to...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, February 13, 2007
Sony to Spend Less on Chip Development


Sony will cut back on future chip spending and may not produce advanced chips used in its PlayStation 3 in-house, a senior executive said on Tuesday, in a move aimed at driving the semiconductor unit's nascent earnings recovery.

Improving profitability in its chip division is important for the Tokyo-based electronics and entertainment conglomerate, which targets an operating margin of 5 percent in the business year from April, up from an estimated 0.7 percent a year earlier.

Sony Executive Deputy President Yutaka Nakagawa told reporters that investment in chips would come down significantly from the 460 billion yen ($3.8 billion) allocated over the three business years since April 2004.

Sony is already producing the cell chips, dubbed "supercomputer on a chip," using 90- and 65-nanometre circuitry for the PS3, and plans to move onto the 45-nanometre variety by 2009.

Narrower circuitry makes the size of a chip smaller and helps manufacturers cut per-chip production costs.

As the cell, as well as a Blu-ray high-definition optical disc player, have driven up the PS3 price, lower costs for the high-speed chip are expected to help the new game machine better compete with Nintendo's Wii and Microsoft's Xbox 360.

But finer circuitry also means heavier initial investments for chip makers as costs for chip-making equipment balloon.

"We tentatively plan to start commercial production of 45-nanometre chips in late 2008 or early 2009. We are going to study carefully whether we should carry out all the capital investment and produce them in-house," Nakagawa said.

"When we first offered the PS2, there were no semiconductor companies that were able to make chips for the machine, so we did it ourselves. But now, there are companies that specialize in chip production," Nakagawa said.

Such chip makers include Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC) and United Microelectronics Corp. (UMC) , the world's largest and second-largest contract chip makers.

"They are aggressively investing in cutting-edge technology. Our basic understanding is that we probably won't need to do everything by ourselves for next-generation chips."

Sony's PS3 sales have so far paled in comparison with the rival Wii.

The Nintendo machine outsold the PS3 nearly three to one in Japan last month, according to video game magazine publisher Enterbrain, which blamed PS3's higher price tag and a shortage of game titles.


Previous
Next
MPEG Surround Becomes International Standard        All News        Virtual Windows to Run Unmodified on Linux
Enemy Territory: QUAKE Wars is Coming to Next-Gen Consoles     Games News      TransGaming & nVidia to Bring Top Games to the Macintosh

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Android Lollipop Coming On Xperia Z3 And Xperia Z3 Compact
Sony Brings You Cinematic sound With New Sound Bars
Sony Releases New 4K/HD Memory Player
Sony To Launch Video-streaming Service In The U.S.
Sony's Project Morpheus Upgraded, Coming in 2016
MWC: Sony Introduces The New Xperia Z4 and Xperia M4 Aqua Tablets
Sony Xperia Z4 Tablet Appears Online With 2K Display
Sony Releases New Wireless Bluetooth Headphones
Sony Launches Memory Card For Premium Sound
Sony To Focus On Games, Sensors
Sony SmartEyeglass Developer Edition SED-E1 Available In March
Sony Releases New OLED Display For Pro Video Production

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .