Friday, February 12, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
AMD Zen Processor For Data centers May Have 32 Cores
Quantum Break Coming to Xbox One and Windows 10 on April 5
Samsung Showcases Latest Monitors, TVs, Smartpwatch And Tablet At 2016 European Forum
Qualcomm Announces Three New Snapdragon Processors, Wear Platform And First Gigabit Class LTE Modem
TSMC Wins Exclusive Chip Contract For Next iPhone: report
LG Introduces Touch-Enabled Quick Phone Cover For LG G5 Smartphone
Oculus Starts Offering Discounted Computers To Early Virtual Reality Adopters
Archos 50d Oxygen Launching At MWC
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
 Home > News > Games > Sony to...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, February 13, 2007
Sony to Spend Less on Chip Development


Sony will cut back on future chip spending and may not produce advanced chips used in its PlayStation 3 in-house, a senior executive said on Tuesday, in a move aimed at driving the semiconductor unit's nascent earnings recovery.

Improving profitability in its chip division is important for the Tokyo-based electronics and entertainment conglomerate, which targets an operating margin of 5 percent in the business year from April, up from an estimated 0.7 percent a year earlier.

Sony Executive Deputy President Yutaka Nakagawa told reporters that investment in chips would come down significantly from the 460 billion yen ($3.8 billion) allocated over the three business years since April 2004.

Sony is already producing the cell chips, dubbed "supercomputer on a chip," using 90- and 65-nanometre circuitry for the PS3, and plans to move onto the 45-nanometre variety by 2009.

Narrower circuitry makes the size of a chip smaller and helps manufacturers cut per-chip production costs.

As the cell, as well as a Blu-ray high-definition optical disc player, have driven up the PS3 price, lower costs for the high-speed chip are expected to help the new game machine better compete with Nintendo's Wii and Microsoft's Xbox 360.

But finer circuitry also means heavier initial investments for chip makers as costs for chip-making equipment balloon.

"We tentatively plan to start commercial production of 45-nanometre chips in late 2008 or early 2009. We are going to study carefully whether we should carry out all the capital investment and produce them in-house," Nakagawa said.

"When we first offered the PS2, there were no semiconductor companies that were able to make chips for the machine, so we did it ourselves. But now, there are companies that specialize in chip production," Nakagawa said.

Such chip makers include Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC) and United Microelectronics Corp. (UMC) , the world's largest and second-largest contract chip makers.

"They are aggressively investing in cutting-edge technology. Our basic understanding is that we probably won't need to do everything by ourselves for next-generation chips."

Sony's PS3 sales have so far paled in comparison with the rival Wii.

The Nintendo machine outsold the PS3 nearly three to one in Japan last month, according to video game magazine publisher Enterbrain, which blamed PS3's higher price tag and a shortage of game titles.


Previous
Next
MPEG Surround Becomes International Standard        All News        Virtual Windows to Run Unmodified on Linux
Enemy Territory: QUAKE Wars is Coming to Next-Gen Consoles     Games News      TransGaming & nVidia to Bring Top Games to the Macintosh

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Sony’s New Laser Projectors Deliver Quality And with Quiet Operation
Sony Xperia Z5 and Xperia Z5 Compact Are Now Shipping In The U.S.
PS4 Kept Sony Alive In Q3
Sony Launches a New USB Type-C Flash Drive For Speed On The Go
Sony Buys Altair Semiconductor In IoT Push
Sony Brings PlayStation and Network Services Under Sony Interactive Entertainment LLC
Sony Enhances Ultra High-Speed Media Offerings with New XQD And SD Cards
Sony Unveils Its Latest Products At CES 2016
Sony Battery To Boost Smartphone Battery Life
Sony To Buy CMOS And Memory Controller Manufacturing Fabrication Facilities From Toshiba
Sony CEO dismisses Chip Development Rumors
Sony a68 A-mount Camera Shipping With 4D FOCUS

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .