Zoran will be demonstrating the features of its latest generation
APPROACH mobile multimedia processor platform at 3GSM 2007,
February 12 to 15, Fira de Barcelona in Hall 2, Booth 2D93.
Zoran?s APPROACH multimedia processor integrates Mobile TV,
Embedded GPS with location-based services, digital camera Image
Signal Processing (ISP) capabilities, 3D graphics engine, and
enhanced multimedia features in a single chip design.
The APPROACH reference platform includes all the software
applications needed for enabling most of the popular features of
multimedia phones for global markets.
The platform currently supports DVB-H and T-DMB standards, as well
as DAB-IP and DAB Radio Service. It will be adapted to incorporate
Chinese mobile TV standards. The programmable signal-processing
capabilities enable the incorporation of emerging standards,
profiles and content formats for compatibility with evolving
The Mobile TV solution also supports applications such as
Electronic Program Guide/Electronic Service Guide, Personal Video
Recorder with Time-Shift, Data Services, and Interactivity. It also
supports all relevant Conditional Access and
Digital-Rights-Management standards for broadcast protection.
The APPROACH multimedia processor incorporates Zoran?s digital
camera ISP technology and supports up to 5 megapixel camera
The mobile phone battery life is improved with the smart system
power saving design and the use of advanced 90 nanometer process
technology. Mobile SDRAM is embedded within the 8x8 mm package,
eliminating the need for an additional on board component.