Intel and Eros International today announced the debut of Eros's premium Bollywood service on Intel Viiv technology-based PCs.

Eros International is a London AIM-listed studio and distribution house within the Indian film industry known as "Bollywood."

Accenting the new service?s availability, the companies announced plans for the pre-DVD online premiere of "I See You," a top Bollywood film within weeks of its global theatrical release.

At the Consumer Electronics Show (CES), Eros and Intel demonstrated the new service which delivers access to one of the largest and most compelling online selections of Bollywood entertainment, including high-definition movies, music videos, day and date premieres, evergreen blockbusters and timeless classics, from the Web to Intel Viiv technology-based PCs for viewing and enjoyment on large screen TVs. The Eros service will offer rental, subscription, download to own at launch and even download to burn models in the future.

Building on the availability of the ?Bollywood? service, Eros will debut the broadband premiere of "I See You starring Arjun Rampal on Intel Viiv technology-based PCs within weeks of its global theatrical release on Dec. 29 and ahead of its release on DVD.