Thursday, May 07, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
AMD Outlines Future Growth Plans
Sony launches New Xperia C4 and Xperia C4 Dual Smartphones
Sharp Roku TV Models Now Available
Facebook To Use IBM's Data Analytics To Offer Targetted Ads
Oculus Rift Shipping Q1 2016
Eurpope Outlines Digital Single Market Strategy, Launches e-commerce Sector Inquiry
U.S. To Probe Apple's Beats Music Deal: Bloomberg
Google Opens Its BigTable Technology To The Public
Active Discussions
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
burning
 Home > News > Consumer Electronics > Sony Pr...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, January 05, 2007
Sony Proposes New Brand Name Tor The xvYCC Standard


Sony today announced the introduction of the sub brand name "x.v.Color", and its compliance logo, for products which conform to "xvYCC", the international standard for wide color space within moving image

Going forward Sony will promote "x.v.Color" among the industry as a unified brand name borne by future compliant products.

xvYCC or Extended-gamut YCC is a new color space used in video electronics, supporting 1.8 times as many colors as RGB. Where-as conventional display methods have expressed their color as a mixture of Red, Green, and Blue (hence RGB), "xvYCC color space standard defines colors by means of an algorithm that can specify any color in nature. It was specified by the IEC in October 2005 and published in January 2006 as IEC 61966-2-4. xvYCC is also supported by HDMI 1.3.

Sony proposed two versions (U.S. and British) of the new logo:



While conventional CRT TVs have been reproducing content within the standard color range "sRGB", some of recent televisions such as flat panel LCD TV are capable to reproduce content exceeding it drastically. Therefore, lead by Mitsubishi Electric Corporation and Sony Corporation, "Color Standardization Committee", the organization that exists in JEITA (Japan Electronics and Information Technology Industries Association) has started to consider "xvYCC" (IEC61966-2-4), a color range standard with approximately twice that of conventional standards was accepted and issued as an international standard by the International Electrotechnical Commission (IEC) in January 2006. Products which conform "xvYCC" will be able to faithfully reproduce natural object surface colors with contents that also conforms "xvYCC".

Sony will attach the logo, "x.v.Color" to allow consumers to acquire an image of "color" and comprehend the message easily, on all products that comply with the "xvYCC" standard, and actively promote it as one of features capable of reproducing color that is closer to nature. In addition, Sony will provide customers with an environment where they can record, store, edit, transmit and playback contents using this full color range.


Previous
Next
Samsung, Hynix To Mass Produce 60nm Memory Chips        All News        Ritek Announces 8cm recordable DVDs
Bill Gates Says Connected Tech Hype Now Reality     Consumer Electronics News      SRS Labs Debuts Virtual Surround Technology for Flat Panel Televisions at CES 2007

Get RSS feed Easy Print E-Mail this Message

Related News
Sony launches New Xperia C4 and Xperia C4 Dual Smartphones
Camera Sensor And Playstation Sales Kepts Sony's Annual Profit High
Sony Raises Profit Forecast
Sony Unveils New Home Audio Products
Sony Xperia Z4 Smartphone Unveiled In Japan
Sony's 4K Ultra HD TV Lineup Coming In The U.S.
Sony Unveils Pro 1TB And 2TB Hard Disk Drives with Thunderbolt and USB3.0 Dual Interface
Sony Increases Production Capacity for Stacked CMOS Image Sensors
Sony To Sell Olympus Shares
Android Lollipop Coming On Xperia Z3 And Xperia Z3 Compact
Sony Brings You Cinematic sound With New Sound Bars
Sony Releases New 4K/HD Memory Player

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .