Samsung said on Thursday it has developed a way to broadcast
digital television signals to car screens and to devices such as
DVD, game and music players, with an aim to creating a standard
for portable digital television.
The South Korean company said it is not close to developing
commercial products based on the technology, but plans to
demonstrate it for the first time at the Consumer Electronics
Show in Las Vegas next week using content from Sinclair Broadcast
Group Inc .
Samsung is hoping to attract interest from U.S. broadcasters, who
are expected to phase out older analog television systems with
digital television by the end of 2009. It could eventually sell
the technology in countries in other countries such as Canada and
Mexico, Samsung spokesman John Godfrey said.
The development comes as the world's wireless companies,
including Samsung's mobile handset division, sell more handsets
that can play video.
Samsung said its portable TV technology, known as Advanced
Vestigial Sideband, could potentially work on cellphones, but it
is focusing initially on car TVs and dedicated media players.
"We would like to expand the market by developing TVs that people
could carry around with them," he said. "This is a different way
to bring portable to the consumer but it's not about the
Samsung hopes the technology will become a standard in the first
half of 2007, according to Godfrey. It began its efforts to
standardize the technology in December 2005 and has been working
on the standard with the Advanced Television Systems Committee,
which oversees standards for digital television in the United