Featuring Fujifilm's proprietary Real Photo Processor II, Super CCD HR VI and hardware-based Face Detection, the new model continues the F series tradition of delivering sophisticated technology and compact, straightforward design.

Added to this, ISO 2000 sensitivity at full 8.3 megapixel resolution, 3.0x optical zoom lens and 300 shot battery life make it perfect for prolific snappers or enthusiast photographers who need a high-performance take-anywhere digital camera.

In a first for FinePix cameras the FinePix F40fd features a dual memory card slot, which accepts not only Fujifilm's traditional xD-Picture Card but also the popular Secure Digital (SD) card format.

The new camera also debuts a redesigned outer-shell and Graphical User Interface (GUI) system for Fujifilm's F series. More slim line than its predecessor, at just 23.3mm deep, and available in three colours; silver, gunmetal and blue, the FinePix F40fd is even more pocketable and has a design that reflects the sophisticated technology within. Enhanced 2.5" LCD screen with Fujifilm's wide view filter expands viewing angle by up to 25 degrees compared to earlier models. Furthermore, a new mode dial, for faster access to popular settings, improved button layout and intuitive GUI system, with pop-up prompts to guide the user through the menu, make the camera easier than ever to use.

Adrian Clarke, Fujifilm's Director of Photo Products, says: "Fujifilm's F series cameras lead the way in low light photography. The FinePix F40fd further establishes the series as champions of our proven Real Photo Technology. Face Detection, Intelligent Flash and class-leading sensitivity combine to achieve the high image quality that people have come to associate with Fujifilm cameras."

FinePix F40fd features at a glance:

- Face Detection Technology built-in to the camera's processor
- Real Photo Processor II and new Super CCD HR VI
- ISO 2000 sensitivity at full resolution (1600 selectable)
- 8.3 million pixels
- 3.0x optical zoom
- Long-life battery (up to 300 shots)
- IR Communication (IR simple)
- VGA movie capture of 30 frames per second with sound
- PictBridge(TM) compatible for direct printing without a PC