By 2008, prices for Blu-ray Disc (BD) drives will drop 50% from current levels amid aggressive development by various related brands and makers, according to Shuji Minami, general manager, product business group of Sony NEC Optiarc.
Minami also said the maker is not ruling out seeking new
partners in Taiwan or placing more orders with existing Taiwan-based
partners.
Demand for BD drives are expected to be driven by full high-definition
(HD) demand for 19-inch-and-above LCD monitors and the new Vista operating
system (OS) from Microsoft in 2007, Minami indicated.
In addition, adoption rates for BD technology will be further driven by
the Olympic Games in Beijing in 2008, when demand for LCD and PDP (plasma
display panel) TVs, along with high-density storage devices, will drive
the market, Minami added.