Fujifilm announced its plans to re-introduce an ISO 50 Fujichrome Velvia professional film, tentatively named Velvia II.
Fujichrome Velvia (RVP 50) was the first high color saturation, high
contrast transparency E-6 compatible film when it was introduced in 1990
and was a favorite among photographers. Its discontinuation was announced
last year due to difficulties in procuring some of the raw materials used
to produce the emulsion.
"Since we announced the discontinuation of Velvia 50, we have been
inundated with requests from photographers worldwide to continue
production," said Christian Fridholm, Director of Marketing, Picture
Taking, Imaging Division, Fujifilm USA. "They had used Velvia for many
years and consider it unmatched in terms of quality and character. One of
Fujifilm's main priorities is to nurture the culture of photography, so we
took those requests very seriously."
Fujifilm research and development teams have developed substitute raw
materials and new manufacturing technologies that enable the company to
restart production. The new film is expected to be available in late
spring 2007. The characteristics of the new emulsion will mirror that of
the previous product.
Specific details, including naming, pricing and shipment dates will be
announced when they become available.