Thursday, August 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
New 6.3-inch Samsung Galaxy Note 8 Comes With Dual Camera, Enhanced S Pen
GPU Shipments Increased from Previous Quarter
LG to Establish Factory for Electric Vehicle Components in the U.S.
Microsoft Unveils Project Brainwave for Real-time AI
Panasonic Touts 1TB Optical Disc For Storing Cold Data
Google to Detail Titan Security Chip for Cloud Services
Toshiba Puts Weight in Talks With Western Digital on Chips Business Sale
Micron Expands its NVDIMM-N Portfolio
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 08, 2006
Google to Move Into U.S. Radio


Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.

Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.

Google is generally testing its ability to move into offline media, this week saying it would help customers buy advertisements in 50 U.S. newspapers.

It made a clear move into radio in January when it agreed to pay more than $1 billion, depending on performance, for dMarc Broadcasting Inc., which connects advertisers to radio stations through an automated advertising system.

It's all part of what Google Chief Executive Eric Schmidt has said is an investment in radio advertising that could grow over time to include up to 1,000 Google employees -- not just in ad sales, but also in engineering and operations.

"Google is hiring salespeople in most major markets and they're hiring sales people to sell radio. They're paying about 50 percent more than a typical radio sales person might make," said Bill Figenshu, chief operating officer of Softwave Media Exchange Inc, a unit of SWMX Inc .

Figenshu said three people he had spoken with believed Google was in talks to buy about $1 billion in radio advertising inventory from Clear Channel Communications Inc. Softwave Media Exchange sells radio ads online and competes with Google's dMarc.

Google's move into radio comes at a time when Clear Channel, the biggest radio station operator, is weighing a possible sale of the company.


Previous
Next
S3 Graphics Chrome S27 DDR2 Graphics Cards Now Available        All News        Intel Announces First Volume Shipments of 65nm NOR Flash Multi-Level Cell Products
PayPal plans $20 rebates to users     General Computing News      Intel Backs Web 2.0 Software Drive For Business

Get RSS feed Easy Print E-Mail this Message

Related News
Google to Detail Titan Security Chip for Cloud Services
Google Home Now Supports Free Calls
Google is Getting Ready For New European Data Protection Rules With Privacy Website
Google Fires Employee Over Anti-diversity Memo
Google is Developing technology for Snapchat-like media Content
Google Adds SOS Alerts to Search and Maps
Alphabet Earns More Cash Despite Antitrust Fine
Google Embrace News Feed on Mobile With Personalized 'Feed'
Google Hire Coming to the U.S.
Google Glass Resurrects as an Enterprise Edition
Google Wins Legal Fight with Labor Department Over Gender Pay Gap Data
French Government Objects Court Tax Ruling For Google's Case

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .