JupiterResearch finds that media & entertainment, financial services, travel, and automotive advertisers will spend $11.5 billion advertising online in 2011.
According to a new JupiterResearch report, "US Online Category Advertising
Forecast, 2006 to 2011," this will account for 57 percent of all online ad spending
"Online advertising spending will increase across all advertiser categories over
the next five years while a few particular categories will contribute the majority
of new spending," said Emily Riley, JupiterResearch analyst and lead author of the
report. "Media & entertainment and financial services advertisers benefit from
business models that work well online."
By 2011, automotive and travel advertisers will be the third and fourth largest
contributors to total online spending, respectively. The largest online advertiser
category, media & entertainment, will contribute the most money to search
advertising, accounting for over one quarter of search spending overall. Financial
services is the second largest online advertising category.