Thursday, January 29, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Reports Increased Profit
Facebook Introduces Place Tips in News Feed
AMD Cuts Prices Of Radeon Graphics Card To Cash On GTX 970 Memory Furor
HyperX Sets DDR4 Overclocking Record
Intel 5th Generation vPro Processors Released
Mobile Provider TracFone to Pay $40 Million to Settle FTC Charges
Intel Releases New 20nm SSDs For Data Centers
Microsoft Brings Office To iOS and Android Devices
Active Discussions
Writing Audio files on DVDs ?
Need major help with Gigabeat
New match-3 puzzle game launch now!
Rimage 2000i
Sound card for my Laptop
hello
full screen wide screen
Hi
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, November 06, 2006
Google to Broker Print Ads in Newspapers


Google is set to begin helping customers buy advertisements in 50 U.S. newspapers in a test of how the Web search leader can extend its business into offline media, the company said on Sunday.

Google said it has invited more than 100 advertisers already buying ads through its Web marketing system to join a three-month test of a Print Ads service that places ads in daily papers including the New York Times and Washington Post.

If the trial is successful, Google could extend the program to hundreds of thousands of its online advertising customers, offering newspapers a broad new sales channel that could help offset an ongoing decline in classified print advertising.

A year ago, Google, of Mountain View, California, began an earlier test in which it started selling print advertising in a handful of magazines, including PC Magazine. However, demand for the service was slow to take off, executives said in May.

In effect, Google is giving greater control over how ad sales are made. Advertisers log into the Google AdWords system and select newspapers and available ad space, then upload the advertising artwork. But newspaper publishers retain creative and financial control over whether to approve or reject bids.

The advertisements will appear in 50 metropolitan newspapers, including the Boston Globe, Seattle Times, the Philadelphia Inquirer and Chicago Tribune, along with papers in the Gannett Co. Inc. newspaper chain, a Google spokesman said.

Print advertising joins efforts by Google to expand into radio and video ads, allowing it to move beyond its Web-search marketing business that delivers pay-per-click text ads on its own site and others and accounts for the bulk of its revenue.

Google already offers click-to-play video ads through Web sites in its ad affiliate network. It has said it plans to start a public test of its Google Audio Ads that brokers ads on radio stations by the end of this year.

During the test program, Google's services will be free, but it plans on taking a sales commission eventually.


Previous
Next
Nvidia Promises Near 2X Performance Boost with New Autodesk 3ds Max 9 and AutoCAD 2007 Drivers        All News        Nvidia to Buy PortalPlayer for $357 Million
Microsoft Completes Office 2007     General Computing News      Adobe Launches Acrobat 8

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Google Reports Increased Profit
Google Expands Its Fiber Internet Network
Google to Sell Wireless Services: report
Google Spending On Lobbying Topped 15 Tech And Communications Companies
Google To Bid For The Department of Defense Healthcare Management Systems Modernization Program
Google Stops Selling Glass
Apple, Google To End Lawsuit Over Poaching
Google Translate app Updated
Google To Offer Real-time Translation Too
Yahoo Almost Reaches Bing In US Search Share
Google Introduces Cast for Audio
Gmail Blocked in China

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .