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Thursday, November 02, 2006
Yahoo Video-sharing Website Goes European

Yahoo took its quest for online video-sharing popularity to Europe, launching local Yahoo Video websites in France, Spain, Germany and Italy.

Each website was customized to the individual country's language, culture and trends, said Yahoo manager of social media Jason Zajak.

The English-language version of Yahoo Video was launched May 31 and more than half the users were from outside the United States, particularly Britain, Australia and New Zealand.

"The ultimate goal is to provide it to as much of the market as possible," Yahoo spokesman Stephen Davis said when asked about plans to localize Yahoo Video for Asia and other places.

"We'll be nimble and we'll be quick. We are excited about video."

Yahoo's tailoring of a social networking video-sharing service complete with editing tools for creating clips came in the wake of Google's purchase of video website YouTube for 1.65 billion dollars in stock.

At the time of the YouTube purchase, Google's founders and chief executive predicted video sharing and streaming would be driving forces in the evolution of the Internet.

Yahoo bought online video editing website Jumpcut recently and added its tools to Yahoo Video to enable users to craft productions.

Viewers get to critique each others' works and "leave love" for videos they adore by clicking on heart icons.

Yahoo video editors showcase contributions that prove to be favorites with visitors and orchestrate website page layouts into themes based on events, trends or even holidays.

The Yahoo Video main page on Tuesday had a playfully spooky theme because it was Halloween.

"France probably won't have a Halloween site, but they will likely have a FIFA page during the World Cup," Zajak said.

Advertisers have tapped into Yahoo Video to catch people's eyes as well as get them to offer suggestions or criticisms regarding the productions.

Yahoo Video features submissions by users and searches the Internet for content available from YouTube and other sites.

Yahoo said it hosts and serves hundreds of millions of music, news, sports, movies, and television videos per month.

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