Yahoo took its quest for online video-sharing popularity to Europe, launching local Yahoo Video websites in France, Spain, Germany and Italy.
Each website was customized to the individual country's language, culture and
trends, said Yahoo manager of social media Jason Zajak.
The English-language version of Yahoo Video was launched May 31 and more than
half the users were from outside the United States, particularly Britain,
Australia and New Zealand.
"The ultimate goal is to provide it to as much of the market as possible," Yahoo
spokesman Stephen Davis said when asked about plans to localize Yahoo Video for
Asia and other places.
"We'll be nimble and we'll be quick. We are excited about video."
Yahoo's tailoring of a social networking video-sharing service complete with
editing tools for creating clips came in the wake of Google's purchase of video
website YouTube for 1.65 billion dollars in stock.
At the time of the YouTube purchase, Google's founders and chief executive
predicted video sharing and streaming would be driving forces in the evolution
of the Internet.
Yahoo bought online video editing website Jumpcut recently and added its tools
to Yahoo Video to enable users to craft productions.
Viewers get to critique each others' works and "leave love" for videos they
adore by clicking on heart icons.
Yahoo video editors showcase contributions that prove to be favorites with
visitors and orchestrate website page layouts into themes based on events,
trends or even holidays.
The Yahoo Video main page on Tuesday had a playfully spooky theme because it was
"France probably won't have a Halloween site, but they will likely have a FIFA
page during the World Cup," Zajak said.
Advertisers have tapped into Yahoo Video to catch people's eyes as well as get
them to offer suggestions or criticisms regarding the productions.
Yahoo Video features submissions by users and searches the Internet for content
available from YouTube and other sites.
Yahoo said it hosts and serves hundreds of millions of music, news, sports,
movies, and television videos per month.